Lake Printing

 In the modern world of marketing, many businesses have steered away from direct-mail marketing and have moved almost exclusively to email marketing. This is an effective method in some instances, but direct mail still has benefits that shouldn't be ignored. At Lake Printing, your premier printing hub of the Midwest , we work diligently to provide top-notch print services at the Lake of the Ozarks . In Today's blog, we're going to feature just a few of the benefits that direct-mail can bring to your business. Mail Stays with a Client Longer Physical mail tends to be viewed a multitude of times from the time it is received, till the time it is discarded. Think about how you receive mail and what you do with it afterward, does it look something like this? Take mail from the mailbox and set it on the countertop, then move it to the kitchen table, then maybe to the home office. As you can see, these are all times where the client is likely to come back into contact with your ma...

At Lake Printing, if you can think it, we can ink it. We specialize in projects large and small - including wide format with special finishes and more. While we are a local printing company at the Lake of the Ozarks, we have clients nationwide and we want to work with you on your next print project no matter where you’re located. If you have never worked with us before, we wanted to take a moment to introduce you to our services and our company! Printing Services at the Lake of the Ozarks There’s no job too large or small, and we offer a full range of printing services: Vehicle Wraps Outdoor Signage Displays Backlit Displays Billboards Graphic Design Printing Finishing Binding Shipping Mailing Promotional Products Full-Color Vinyl Banners Customized Apparel Numbering Lamination UV Coating (gloss, dull, or soft-touch) Aqueous Coating (dull or gloss) Variable Data Foil Sampling Die Cutting We are also now offering wall graphics, vehicle wraps, outdoor signage, billboards, displays for ev...

Many businesses incorrectly think that mail is a dead form of marketing and have moved to exclusively email marketing. While this can be effective in some scenarios, the benefits of direct mail marketing cannot be ignored. Lake Printing is the best printing company at the Lake of the Ozarks , so we understand the value of a great mail marketing campaign. Read on to learn some great reasons to continue using direct-mail marketing for your business. 1) No Opt-In Necessary With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business. Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can marke...

One common mistake businesses make when trying to build their clientele is waiting for prospective clients to seek them out and visit their office.  If someone is in need of your services, they may do some research to seek you out, but what about those potential clients that aren't actively seeking your services?  You are left with the possibility of missing out on a lot of future business if you are just sitting around waiting for the phone to ring or waiting on that client to walk through your door.  This week, Lake Printing has some great ways for you to put your print marketing campaign to work and interact with prospective clients outside of the office! Participate in Local Sporting Events Summertime brings along many opportunities for community involvement in children's sporting events.  Whether you sponsor a specific team, show up to the games to show your support, or donate to cover funding costs for the venue, one thing remains the same - you're out ...

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn some tactics to use in order to create a fantastic win-back direct mail campaign. Always Be Direct Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey....

Banners are a great way to advertise a business at the Lake of the Ozarks . Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for outdoor banners. Here are a few things you should consider before ordering your next outdoor banner: Be Consistent with Branding Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media. Have a Purpose What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it. Have a Cle...