Promote Your Business Outside of the Office

August 02, 2019

One common mistake businesses make when trying to build their clientele is waiting for prospective clients to seek them out and visit their office. If someone is in need of your services, they may do some research to seek you out, but what about those potential clients that aren't actively seeking your services? You are left with the possibility of missing out on a lot of future business if you are just sitting around waiting for the phone to ring or waiting on that client to walk through your door. This week, Lake Printing has some great ways for you to put your print marketing campaign to work and interact with prospective clients outside of the office!

Participate in Local Sporting Events

Summertime brings along many opportunities for community involvement in children's sporting events. Whether you sponsor a specific team, show up to the games to show your support, or donate to cover funding costs for the venue, one thing remains the same - you're out in the community and people will notice your involvement. It also gives you a great opportunity to get to know some of the locals and build relationships with people who could potentially become clients.

Host a Community Picnic or Grassroots Event

There's nothing better than getting people together to celebrate and enjoy the community you live in. You can use this as a way to show appreciation to current and previous customers, and to also draw in new prospects to your business. They may not use your services now, but after attending your picnic or grassroots event, they will remember how much fun they had engaging with your company, and you'll be at top of mind in the future if they ever do need your services.

Visit Trade Shows, Socials, and Local Festivities

Take time to do some research for upcoming trade shows in your area. See what socials are being held around the area that are open to the public. Plan to attend local activities that often occur weekly during the summer season. During this time of year, there are always local events taking place that are typically free to the public. This means that you could potentially have access to hundreds of new prospects! Take advantage of these opportunities to get out, support local events, and meet new prospective customers! The more events you attend, the more likely people are to recognize you and turn to you as the expert in your field.

Volunteer at Local Charity Events

Just as hosting events and attending local festivities can get your name out there for prospective clients, so can volunteering your time! Volunteering at local charity events, or volunteering on a regular basis with a local charitable organization with which you connect, are great ways to keep you and your business at top of mind for many different types of clientele in your area. There are so many different people who volunteer, someone is bound to need your business, or at least know someone in the area that does! Volunteering is not only a great way to make business connections and get your name out in the community, but it just feels good to give back!

Make Sure to Keep Print Product On Hand

While you're participating in events and getting involved with the community, this is a great time to hand out some business cards or promotional products to showcase your brand. Pick out some useful products that people would get use out of and want to take home, such as a water bottle to keep them hydrated while they're enjoying outdoor events, or a pair of sunglasses to wear at the ball field. With your logo printed on it, they will easily keep your business at top of mind!

Lake Printing is Your Source for Print Marketing Materials

We boast top of the line Presses to handle projects of all sizes, from wide format pieces to large runs. We also offer many additional small press capabilities, as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment to ensure that proofing requirements are met and your project is completed without sacrificing quality. Request a FREE quote today for your business’s print marketing needs!

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