5 Smart Tips for 'Back to School' Marketing
'Back to School' is almost here, and what a great time for retail marketers to strike up some buzz and pack their stores?! But are you missing the mark on your marketing campaign? While you may be a pro at maintaining your customer retention, you may be missing the opportunity for new customers. 'Back to School' time offers a whole new audience that you may be missing out on. Check out our 5 smart tips to make sure your 'Back to School' marketing campaign is a smash!
1. Remember Who Your Audience Is
This is kind of a 'duh', but we know that oftentimes it's easy to get sucked into the thought of the 'everyone is our customer' mentality. While that may be true, this is 'Back to School' time. It's your one chance to really hone in on a very specific targeted market and draw in that audience while you can. Focus on how to capture the attention of the kids, how you can provide savings and value to the parents and educators, and you'll have the perfect marketing campaign for 'Back to School' time. Don't worry. There will be a time and place to focus on other audiences soon enough!
2. Gear Towards Relevant Current Trends
With kids, trends change, and they change often. So using current trends to target market to grade-school kids can be pretty hard if you're not hip to what's cool. That's why it's absolutely ESSENTIAL to stay in touch with your audience. Keep an eye on trending topics. ASK your target audience what they like. Surveys and real-time research are going to be your best tools for keeping up with current trends. Trust us, if you're offering what's cool when it's cool, you'll snag those customers in a heartbeat!
3. Generate Buzz Through Giveaways
What better way to drive traffic than to offer a BOGO sale or 35% off or some other spectacular savings deal that'll have moms stampeding your store?! One great way to generate buzz is to offer something your target customer (and their wallet) wants, and simply will go out of their way to get. Free backpack with every $50 spent on school supplies? Sign us up!
4. Digital Marketing is Great, but Don't Forget the Print
While we are in a digital driven society, when it comes to Back to School time, there's just something nostalgic about going through the ads that show up in the mailbox. Kids love making their school supplies list using the print ads, and it's a fantastic way to keep your message in the parent's hands, both physically and in turn, top of mind.
5. Consider the Educators
It's not JUST about the kids, after all. If it weren't for the dedicated teachers and school staff members that put so much time and effort into educating our children, we wouldn't be able to send our kids back to school! And if you've ever talked to a teacher or been one yourself, you know they put a lot of effort into making each school year special. That means they're spending their hard-earned money on supplies to make that possible! Want them to spend that money with you? You better start thinking along the lines of what they need and why they should choose to get it from you!
Count On Lake Printing for Your 'Back to School' Marketing Needs
By keeping these 5 tips in mind as you wrap up your Back to School marketing strategy, we're sure you'll come out on top with a campaign that'll have moms and kids alike running for your sweet deals and even sweeter products! Don't forget, you're not alone in this venture. For all of your printing and graphic design needs, give Lake Printing a call. We'll be more than happy to help you get your marketing campaign on track, in store, and in the hands of your targeted audience!
1. Remember Who Your Audience Is
This is kind of a 'duh', but we know that oftentimes it's easy to get sucked into the thought of the 'everyone is our customer' mentality. While that may be true, this is 'Back to School' time. It's your one chance to really hone in on a very specific targeted market and draw in that audience while you can. Focus on how to capture the attention of the kids, how you can provide savings and value to the parents and educators, and you'll have the perfect marketing campaign for 'Back to School' time. Don't worry. There will be a time and place to focus on other audiences soon enough!
2. Gear Towards Relevant Current Trends
With kids, trends change, and they change often. So using current trends to target market to grade-school kids can be pretty hard if you're not hip to what's cool. That's why it's absolutely ESSENTIAL to stay in touch with your audience. Keep an eye on trending topics. ASK your target audience what they like. Surveys and real-time research are going to be your best tools for keeping up with current trends. Trust us, if you're offering what's cool when it's cool, you'll snag those customers in a heartbeat!
3. Generate Buzz Through Giveaways
What better way to drive traffic than to offer a BOGO sale or 35% off or some other spectacular savings deal that'll have moms stampeding your store?! One great way to generate buzz is to offer something your target customer (and their wallet) wants, and simply will go out of their way to get. Free backpack with every $50 spent on school supplies? Sign us up!
4. Digital Marketing is Great, but Don't Forget the Print
While we are in a digital driven society, when it comes to Back to School time, there's just something nostalgic about going through the ads that show up in the mailbox. Kids love making their school supplies list using the print ads, and it's a fantastic way to keep your message in the parent's hands, both physically and in turn, top of mind.
5. Consider the Educators
It's not JUST about the kids, after all. If it weren't for the dedicated teachers and school staff members that put so much time and effort into educating our children, we wouldn't be able to send our kids back to school! And if you've ever talked to a teacher or been one yourself, you know they put a lot of effort into making each school year special. That means they're spending their hard-earned money on supplies to make that possible! Want them to spend that money with you? You better start thinking along the lines of what they need and why they should choose to get it from you!
Count On Lake Printing for Your 'Back to School' Marketing Needs
By keeping these 5 tips in mind as you wrap up your Back to School marketing strategy, we're sure you'll come out on top with a campaign that'll have moms and kids alike running for your sweet deals and even sweeter products! Don't forget, you're not alone in this venture. For all of your printing and graphic design needs, give Lake Printing a call. We'll be more than happy to help you get your marketing campaign on track, in store, and in the hands of your targeted audience!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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