5 Things a Client Should Discuss with a Graphic Designer
You are planning to showcase a new product or service that
your company is offering? The first thing you will want to do is have a
strategy meeting with your marketing and sales team. Planning the marketing strategy will help
convey your vision to the graphic artist that will be working on the project. After the strategy for the launch has been
planned, schedule a meeting with the graphic designer who will be working on your project.
What to have prepared for the meeting with a graphic
designer:
- An overview of your company
- Details about the product or service that you are launching
- Target Audience for the new product or service.
- Creative Design Ideas
- Goals for the Project
Overview of the Company
The designer will rely on you as a resource for your
company. Tell the designer all the ins
and outs of your company. Good things to
start with is how did the company get started, the mission statement, and what
makes your company different from your competitors. Allowing the designer to get a better grasp
of your company will help him/her to set a mood in the artwork they will be
providing.
Product / Service Details
Most people think the product or service will speak for
itself. This is not always true with
every product. It is good to bring the
product with you to the meeting if possible.
If you will be marketing a service, bring a detailed document explaining
the service. By educating your designer,
this will help them during the creative process.
Know Your Target Audience
Who will be receiving these marketing pieces? With the advancement in technology and the
changes in marketing, hitting your target audience is very important. Each generation responds differently to
marketing. For example, if the audience
you are trying to sell your product to is family-oriented, the designer needs
to include kids and family experiences in their design work.
Even though the graphic designer will be creating the
artwork, it is a good idea to tell them the ideas that you have for the
artwork. What colors and fonts do you
like? It is a good idea to keep all the
company marketing efforts cohesive and branded in the same way so your
clientele will recognize your company ads at a glance.
Goals and Message
What is the goal of the marketing pieces that will be
created? What message do you want to deliver?
The message is one of the most important parts of the design
process. The designer may ask you
several questions regarding the message.
Be prepared to talk in-depth to your designer about these. When your designer understands the message
and the goals of the project, they will be more likely to be able to give you
exactly what you are looking for in the design.
Taking time to meet with your graphic designer will take a
lot of frustration out of designing the artwork to launch a new product or
service. At Lake Printing, our graphic design team
excels in this process. Our goal is to
give our clients the best experience possible, whether we are creating your
graphic design, printing business cards, brochures, or promotional items. Lake Printing is here for all your business marketing material printing needs. Call us at 573-346-0600 or visit our website
www.lakeprinting.com for more details about the printing services that we offer.
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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