Tuesday, November 21, 2017

Why You Should Order Your 2018 Promotional Calendars Now!

It can be very hard to get people's attention today. Companies are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2018 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business, and here are a few reasons you'll want to place your order now!

Lake Printing provides a great option for your company's 2018 promotional calendar. Here are several great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Useful
Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are using their phones for those same things, but the purpose of a promotional calendar is still just as practical as it ever was. Because of their usefulness, you may find that a promotional calendar will also increase your brand recognition.

Calendars Increase Brand Recognition
When you promote your business through promotional calendars, you are increasing your chances of having your customers remember you. Your logo will be on their wall 24/7, which means that for 365 days of the year, you will be reaching your audience. The more your customer sees you, your logo and your brand, the more they may be likely to call you when they need your services.

Calendars Are Cost Effective
Compared to other print advertising, calendars can be a very cost effective method of advertising. For the one time printing cost, you receive exposure for your company everyday of the year. Your company will be top of mind for your potential clients when they are ready to buy.

Calendars Are A Great Way to Say Thank You!
Our calendars are a great way to say thank you to your long-standing customers. They are also a wonderful way to surprise your new clients. Unlike some promotional products that may not be used, a calendar will be something they can use all through the year. Our stunning photos of the Lake of the Ozarks will make a beautiful addition to their home or office.

Calendar Distribution is Easy
Calendars are easy to get to your customers! They can be mailed or handed to them personally, and you will stay connected with your clients with this beautiful gift that will keep them thinking about you and your business all year long.

Choose Lake Printing
Calendars are just one easy way we can help you inform your customers about who you are and what you do. When you want to reach your clients with promotional products and print materials that will make an impact and leave a good impression, let Lake Printing help you. From business cards to posters and everything in between, we specialize in printing at the Lake of the Ozarks and around the nation. We're taking orders for the 2018 calendars now, so be sure to give us a call at 573-346-0600 and place your order today!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Sunday, November 12, 2017

Building an Effective Marketing Campaign

Coming up with a solid marketing campaign can be a lot of work. It takes time, creativity, and lots of effort. And if not handled or planned out properly, can become a huge waste of time and money. So to avoid a headache from a botched marketing campaign attempt, we're sharing with you some helpful tips for building an effective marketing campaign.

Have a Clear Call to Action
The call to action is a key ingredient to any effective marketing campaign. Conversions, revenue, business and profit — they all depend on your call to action. Not only does having a clear call to action draw new customers in, but it allows you to track the effectiveness of the campaign and justify the cost.

Determine Who Your Target Audience Is
Identifying a target market helps your company develop effective marketing communication strategies. Knowing who your target audience is allows you to craft messages that appeal specifically to them. So, rather than trying to put out a marketing campaign to reach everyone, identifying a target audience allows you to focus on those most likely to purchase your product.

Narrow Down Your Message
You know what your call to action is, now how will you convey that message? The more content you use to try to get your point across, the more diluted your message will become. Be direct and concise with what you're trying to say. Cut out the unnecessary content and get straight to the point. Say what needs to be said, and no more.

Be Selective with Your Images
People by nature are visual creatures. We are stimulated by images that strike our emotions and grab our attention. In order to get that attention, it’s important to use images strategically. When implemented properly, images can complement and enhance your product or service, catch the interest of new customers, and improve your chances of getting them to shop.

Pick Your Colors Carefully
Color is a part of the brand’s image, so the right choice of color will help you to call for the right emotions, which ultimately determine whether a customer will buy your services or products. Color attracts attention almost flawlessly, which is why it's such an important aspect of marketing. But trying to put too much color into your marketing campaign can take away from your message and can ultimately turn buyers off from your product or service if it's too busy. Not to mention, certain colors don't go well with others when printed - so it's really important to work with a professional graphic design artist who understands RBG & CMYB printing rules.

Hold True to Your Brand
You can create an outstanding and stunning marketing campaign and still hold true to your brand. And you should. There's nothing more important than building trust in your company through brand recognition. So while you're creating your market campaign, keep your brand in mind. Don't be afraid to get creative with your ideas, but always remember that your brand is your business, and a constantly changing brand does not invoke security and trust.

Hire a Professional Graphic Designer to Finish the Job
When you hire Lake Printing to create a print product for you, you probably want to either boost sales or promote a service. The best marketing campaign graphic designers can help you! You can trust our designers to create a product for you that will ensure you stand out from your competition. We have two excellent in-house graphic designers at Lake Printing. They can assist you in creating a promotional product, or print piece that can convey your
business in an exciting way while maintaining the professionalism you need.

Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you. For all of your print marketing needs, trust the best commercial print marketing company to handle the design and print of your materials!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, November 8, 2017

Build Brand Loyalty with Variable Data Printing!

Lake Printing can help you create a personalized print marketing piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

What is Variable Data Printing
Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.

We Deliver...

Your Message
Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality products
A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On time
Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.

Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars.

Variable Data Digital Marketing
While variable data printing is an effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control
In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:

  • Multiple internal sign-off for approval of proofs to ensure accuracy
  • Secured FTP File Transfer
  • Errors and Omission Insurance
  • Plan to ensure completion of on-going production of jobs
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations
  • Multi-step QC process for variable data
  • Dedicated proofreaders
  • Postal Experts to verify address panel
  • In-line bindery processes
  • Approval sign-offs from each process
  • We are the Best Variable Data Print Company

With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs

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