Wednesday, March 14, 2018

Branding Your Business for Successful Growth

Establishing your business brand is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.

Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!

Branding Your Business

Our team of graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, March 7, 2018

Check Out the Many Services We Offer at Lake Printing!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!


Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!


We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.


In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!


Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.


There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.


Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!


Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!


The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.


UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.


Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.


Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.


This process allows you to create an elegant look that can only be achieved through foil stamping.


Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.

Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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