Monday, March 26, 2018

Choosing the Best Marketing Products for Your Business

When it comes to choosing the best marketing products for your business, sometimes it can seem overwhelming - the choices are endless. At Lake Printing, we want to help you take the hassle out of making the right decision, and help you make great impressions with every print piece you hand out. No matter what your company needs, we are here to help with your printing and promotional products. Here are a few ways you can choose the best product for your company in the midst of so many choices.


Why Are You Promoting?
Determining the "why" of your promotion will help you decide which type of print product will be the best for you. If you need a print product because you want to get more information out about your company in an easy and concise way, a business card could be a very good option for you. If your business wants to provide detailed information about their services, products or mission, you may want to consider a pamphlet. These give you the freedom to include a lot of information without cramming too much into a small space. If you need a LOT of people to see your information, and you need something that works well in different environments, a banner can be a great way to promote your company. It can stand up to the heat, snow, rain, cold, and more, so you won't have to worry about it falling apart.

What Are You Promoting?
Think about what you are wanting to promote. Do you need to let people know about an event you're hosting, a product that has just hit the shelves, or a brand new feature of your company? Narrowing down your focus can help you decide what would be better for your company. If you're hosting an event, a full color laminated flyer could be a practical option for you. You can grab the eye of your customers in passing, and then provide them the details so they know where, when and why to show up. If you have a new product in your store, a banner can easily showcase this new product, and grab attention from a far distance. If you are promoting a new service for your company, like online ordering, you can take advantage of our great mailing options. We can help you create a postcard that will effectively show what you need to, and then mail it out to a customized list of people who will benefit most from your information.

How Many People Do You Want to Reach?
Finally, realizing how many people you need to reach can make a difference in the type of product you're choosing. If you just want to make connections one-on-one, shake hands, remember faces and names, a business card is a personal way to introduce yourself and get out information about your company. Whereas, if you want to reach thousands of people, a customized mailing could be a better choice for you.

Customized Print Products
Choosing a print product for your company can be a very important decision, but doesn't mean it has to be hard. At Lake Printing, we can help you find the best product for your company, while also helping you meet specific needs and staying within your budget. If you're ready to find the best product for you and your company, visit our website, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, March 20, 2018

6 Tips to Expedite Your Print Project

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and expedite your printing jobs. Take a look at some of the easy tips we have to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Lake of the Ozarks Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your Lake of the Ozarks marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 14, 2018

Branding Your Business for Successful Growth

Establishing your business brand is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 7, 2018

Check Out the Many Services We Offer at Lake Printing!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!

GRAPHIC DESIGN

Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!

PRINTING

We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

FINISHING

In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

FULL-COLOR VINYL BANNERS 

Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.

BINDING

There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.

MAILING

Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

PROMOTIONAL PRODUCTS

Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

LAMINATION

The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.

UV COATING (GLOSS, DULL, OR SOFT TOUCH)

UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.

AQUEOUS COATING (DULL OR GLOSS)

Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.

VARIABLE DATA

Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.

FOIL STAMPING

This process allows you to create an elegant look that can only be achieved through foil stamping.

DIE CUTTING

Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.


Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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