Thursday, January 28, 2016

Print Products Can IMPROVE Your Bottom Line

As a business owner, one of your goals for 2016 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.

Create a Resource for Your Customer that Can Lead Them to Your Website

Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential customers to learn more information about you.

Consider Using Print Stickers To Generate Brand Awareness

Have you ever ordered a new product, and they send a sticker along with it? When you place this sticker on your car, notebook or computer, you are endorsing this product. You are helping to generate brand awareness for the company that you love. If this works for other businesses, this same tactic can work for you as well. Don't forget to put your website strategically on this sticker, you just never know when it will catch someone's eye and they will want to know more!

Design A Catalog To Establish Authority

A custom catalog is a great way to establish your authority in your product. For example, if you sell a line of vitamins, you can create a catalog to showcase the wide variety of your products. You can also include articles about how your product can help people and improve health. You can then distribute this catalog to the waiting rooms of different health care providers. While people are waiting, they can flip through your catalog, and learn more about your business. If the health care provider sells your products, then it's even easier to gain more customers.

Create a Printed Thank You Letter to Valued Customers and Clients

One way to make your current customers feel valued and appreciated is to provide them with a custom printed thank you card. This is a great way to also bring your business back to the forefront of their mind. You can even include a coupon for your product or service to encourage them to come back and visit. In fact, studies have shown that 83% of shoppers have made an unplanned purchase based on a promotion/coupon. Another valid reason to send a coupon, is that 89% of consumers still use a paper coupon to make their purchases, verses a digital coupon.

Promote Your Business with Lake Printing

We specialize in creating personalized print products to help maintain your brand recognition, and increase customer reach. From custom printed catalogs, brochures, business cards and promotional products, we can help you achieve your business goals through print products. Give us a call today to learn how we can help you accomplish your goals this year, and many years to come.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Friday, January 22, 2016

Personalized Printing with Variable Data Marketing

Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

What is Variable Data Printing

Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.

We Deliver...

Your Message

Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality products

A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On time

Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.


Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars. 

Variable Data Digital Marketing

While variable data printing is and effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control

In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:

  • Multiple internal sign-off for approval of proofs to ensure accuracy 
  • Secured FTP File Transfer 
  • Errors and Omission Insurance 
  • Plan to ensure completion of on-going production of jobs 
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations 
  • Multi-step QC process for variable data 
  • Dedicated proofreaders 
  • Postal Experts to verify address panel 
  • In-line bindery processes 
  • Approval sign-offs from each process

We are the Best Variable Data Print Company

With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, January 14, 2016

Ways to Make Your Next Trade Show a Spectacular Success

Have you ever walked into a trade show and been overwhelmed by the bold displays from your competitors? Whether you need to enhance your display with updated materials or do a complete overhaul with all new promotional products and print pieces, Lake Printing is your one-stop-shop. We can help you create a booth that is eye-catching and will help attract more customers. Check out a few items that you'll want to have on hand for a successful trade show.

Customized Name Badges

A name tag or badge is the one of the most important items you can wear when you are at a trade show. Whether you're attending or setting up a booth, you want people to know who you are, and who you represent. We have several different options for name tags, but our personal favorite is a Digitally Printed Name Badge. Our full color digitally printed name badge comes on white, brushed silver, or brushed gold. They come in many different sizes, with custom size options available. You can also choose the clip that they attach with. One of the first ways to make a great impression is by making your name and business readily available for every person you come in contact with.

Full-Color Banners

Banners are a professional way to display your logo, product, and quick information about your business. You can hang them behind your booth or use stand up displays on either side of your table. At Lake Printing, we can create custom, full-color vinyl banners at the Lake of the Ozarks, in many shapes and sizes.

Custom Tablecloths

A table cloth will help your business achieve the touch of professionalism that you want to achieve. It can also help keep your branding uniform. Whether you choose a solid color cloth or a custom printed piece with your logo, both are good options to make your presentation perfect.

Professional Business Cards

Your business cards are not only one of the first impressions that your business can make, but they are a lasting impression. After a trade show, many attendees will take their cards back to the office and look through them to make further contact with businesses they liked. You'll want your business cards to show that you are professional, but also, be eye-catching. If you don't currently have business cards for your company, check out some of our past blog articles to learn about ways you can improve your cards, and how we can help!

Exciting Giveaways

Pens, cups, flash drives, and more! There are many different items that you can hand out to potential customers at a trade show. At Lake Printing, we can help you hand out your logo and website with every single item. When you are trying to decide what to choose for your trade show, think creatively and outside the box. If you are a car dealership attending a trade show in the winter months, you may want to hand out customized ice scrapers. If you are a lawyer, you may want to invest in really nice custom pens - the kind that become everyone's favorite. A gym may want to hand out water bottles, custom earbuds, sweatbands or other gear that would encourage someone to use your business. The possibilities are endless, and we can help you choose the perfect promotional product.

Create Custom Print Products at the Lake of the Ozarks

Lake Printing can help you with all of your print and promotional needs. We understand the importance of a trade show or conference and how it can impact your business. We also know that having the correct products and gear with you for this event can help set you up for success. Give us a call today and let our team help you have the most successful trade show yet!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, January 6, 2016

3 Ways to Use Die Cutting For Your Print Products

A unique way to make your print products stand out is to incorporate die cutting. By using die-cutting in your print project, you will find endless ideas and ways to be creative. From cut-outs on greeting cards to custom shaped business cards, there are many ways to use this technique in your Lake of the Ozarks print materials. While die-cutting may not be a well-known option, it's a wonderful way to bring your print product to the next level.

What is Die-Cutting?

Die-cutting is a process that is used in many different industries to cut a thin, flat material (in many cases, paper) into certain shapes using a steel cutting die. For greeting cards and other special designs, you can use it to punch out a decorative shape or pattern to include on a larger piece of paper. You can also cut a shape out of paper to be the main focus, like for custom shaped business cards. This process can be used for many different projects, paper types, shapes, and styles.

Business Cards

A great advantage to die cutting is that you can choose the shape of your print material. When you want your business cards to stand out, and represent your business effectively and creatively, die-cutting could be a great choice. You can choose from many different shapes that are not common for business cards, but will be interesting and a great way to catch your customer's eye. A circle business card may not be popular, but if you own a restaurant it could double as a coaster and help keep your logo in front of your customers even more. If you want to stick with a traditional shape, but still make your cards interesting we can use die-cutting to round the corners of your cards - making them unique while still the traditional size.

Custom Packaging

If you have created a product, and you need custom packaging at the Lake of the Ozarks, die-cutting could be just what you need to achieve the right look. From unique boxes to specially designed envelopes, there are many ways you can incorporate die-cutting into your print materials to create a professional look for your print products.

Unique Shapes and Windows

Die cutting is a great choice when you need special shapes or cut-out windows. If you use hang tags in your business, and you need them shaped a certain way, die cutting can be a great way to achieve this look. You can also utilize die-cutting for custom shaped coasters, greeting cards, and custom cards and mailings. If you need a window cut out of your pamphlet or book cover, you can incorporate die-cutting as well to help create a three-dimensional look in your print materials.


While you may think of die-cutting specifically for cutting through materials, it can also be used to score paper. Scoring allows you to create a "bend" in your paper, making it ideal for brochures and custom boxes. We can use die-cutting to cut out custom shaped packaging or boxes, and then we'll use scoring to make it easier to fold and construct the shape.

We're Here For ALL of Your Printing Needs

Lake Printing offers the expertise you will need to create your print products at the Lake of the Ozarks. From banners to business cards and everything in between, we care about the way you promote yourself through your print materials. Give us a call today and let our team help you create your next print piece, and make it beautiful and eye catching. From beginning to end, you can trust Lake Printing because we make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs

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