Monday, July 9, 2018

Thank Your Employees this Labor Day!

Almost every holiday presents opportunity to make more money for a number of businesses. With the right exposure and smart marketing, you can turn any holiday into a memorable success! With the next major holiday coming up, Labor Day, NOW is the time to start thinking about how you'll advertise your business while simultaneously thanking your hard working employees!


Let Them Wear Their Pride
A happy employee will be glad to wear your company's name in public, even outside of normal business hours! Why not say thank you for their hard work and dedication by gifting them a personalized branded stylish and professional looking jacket or vest! While it may be hot right now, you'll want to get these gorgeous cover-ups ordered now so they're available in time to give them to your employees on Labor Day to gear them up for the cool fall ahead.

Give Them Something to Talk About
The one object your employees are guaranteed to carry with them everywhere is their phone! Give them some accessories they'll love to use and show off! We offer several phone accessories that offer convenience and simple marketing. Just a few examples of great mobile giveaways are our SlingGrips, Phone Pockets, Cell Phone Ring and the ever popular PopSockets!

Treat Them to Something Sweet & Savory
Sweeten the day for your employees by rewarding them with delicious treats they can share with family and friends! A delicious tin full of chocolate chip cookies or a sweet and salty mix should do the trick. Want to go bigger? We've got gift baskets that your employees will be thrilled to receive!

Gift Them with Classic Fun for Everyone
Challenge your employees to a game of skill with a quality pinewood Ring Toss set. See who's got the magic touch or who will topple the tower with a Giant Tumble Tower Game. Roll the dice with large wooden lawn dice, or have a friendly game of Bag Toss. Celebrate Labor Day with an employee appreciation picnic filled with fun games and great times!

These are just a few of thousands of ways you can show your appreciation to the folks who make your business run smoothly. Gifting them with some spectacular promotional items is not only a great way to show your appreciation, but it's also a great way to market your company through people who are proud to be a part of your business. For more great promotional product and gift ideas, visit our website to view over 100,000 customizable promotion items!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 2, 2018

Establishing a Brand that Works for Your Business

One of the most important things you can do when starting a business is to establish your brand. This is how your customers will learn to identify and recognize your business quickly above your competitors. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. If you can establish a solid brand from the start, you'll not only create a very professional look, but it'll make it easier for customers to recognize your business. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of professional graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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