Showing posts from 2015

Choosing the Right Binding for YOUR Print Project

The binding you use plays a huge role in the durability of your print project. While there are many great bindings available, Lake Printing specializes in saddle binding, coil binding, and perfect binding. Each of these can be excellent for your print projects, but we'd like to tell you which would be PERFECT for your print project.

The Importance of Binding
When your book has the correct binding, it can last longer and be more durable. Whether it's a textbook, pamphlet or soft cover book, there is an appropriate binding for each of your custom print projects. With several processes involved like cutting, folding, gluing, hole punching, stapling, and more, you'll want to use a professional printing company to take care of this.

Saddle Binding
A saddle stitch binding is a great method when you want to create booklets, notebooks, workbooks, catalogs, promotional books, event programs, coloring books, and other publications. When you want to achieve a professional look, with…

Rebrand Your Business for 2016

If you have seen the latest Old Spice commercials, noticed the resurgence of Harley-Davidson from near bankruptcy, or observed that McDonalds now looks and acts a lot like Starbucks, then you have seen rebranding in action. Many companies begin the New Year with some strategic planning, and rebranding can be part of that. Whether you only want to update your business cards, redesign your logo, or completely overhaul your public message, the start of 2016 may offer that opportunity. Here are a few reasons that updating your brand can help improve and grow your company.

It Can Help Stimulate Growth

By giving your company a new look or message, you can take a fresh perspective at your current customer demands, and create a brand that will meet their needs. Do some market research to pinpoint exactly what your customer’s wants and needs are, and rebrand to meet these needs. Re-branding can help stimulate growth by targeting exactly what your customers are looking for.

Innovation Could Equal…

6 Colors That Can Make Your Print Product STAND OUT

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products.
Choose Colors Carefully
While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your product or pr…

Promotional Products: Give the Gift That Keeps On Giving

The holiday's are a wonderful time to thank your customers and your employees with customized promotional products. Lake Printing has thousands of promotional products you can choose from, so when you need something special for your business we'll be able to find the perfect promotional product to represent you. We've chosen a few products that are especially great for this time of year and are great giveaways for your employees or customers.

Reactive Glaze Spooner Mug Say Merry Christmas with a mug, and the attached spoon is also a fun addition. You can decorate this mug for your customers with a few packets of hot chocolate and a chocolate spoon to make it even better. It comes in six colors: red, blue, green, beige, brown, and pink.

16 oz. Color Accent Travel Tumbler
You can get this double-walled, stainless steel tumbler in blue, lime green and red. It has a plastic interior, and colored accents on the lid and the inside sleeve. This gift would be a great way to keep you…

Make GREAT First Impressions with Your Business Cards

"You never get a second chance to make a first impression."
Will Rogers

If you think cutting costs on your business cards is a good idea, think again. There are many instances where your business card will be the first impression you make on your customer. Even if you hand a business card to someone in person, your card can leave a lasting impression with them as you part ways. From the type of paper you use to the text size and font, there are ways your cards can be attention grabbing, 
Here are three ways a custom designed business card from Lake Printing can make better impressions than a stock designed, online storefront.
Mastering the Look and Feel
Choosing the correct type of paper for your business cards can play a key role in making great first impressions. A high gloss, shiny card is ideal when you have bright colors or a detailed image - making this ideal for photographers, jewelers, custom craftsman, or anyone who wants to include an image of their product. If you …

Grab Your Customer's Attention With BOLD Signage

Vinyl banners can be one of the most popular, versatile and cost effective ways to market your business. Lake Printing can create a banner that will grab the attention of your customers while being ideal for indoor and outdoor use. When you need eye-catching vinyl banners at the Lake of the Ozarks there are a few details you'll need to know to make your selection even better.

Selecting a Banner Size
There are many different sizes available when you purchase your banner, in fact, we can often work with you on specific requests. Here are a few of the most popular sizes:

2x4 - This size is ideal for indoor use, or in places where your customers don't need to see the information at a long distance. You could use it to promote a sale, or new product in your store, or hang it in your window for the window shoppers.
3x6 - This mid-size banner can be used indoor and outdoor. It is large enough to get your message across while hanging outside, yet not too big to be used indoors as well.


5 Reasons You NEED A Professional Graphic Designer

Marketing is about grabbing your customer’s attention in a way that your competitors aren't. By using bright photos and enticing graphics, you can educate your customers in your brand, product or services. It may seem cheaper to open publisher, grab a few pieces of clipart and drop some text on your flyer, but in the long run, it will take you more time than you realize - you could be missing out on potential clients!

Here are 5 reasons why you should use a professional graphic designer:

It Can Save Time
You are a busy individual, and running a company takes energy and time. Why not hire a professional who knows exactly what can make your print media stand out? Professional graphic designers have spent hundreds of hours learning specialized graphic design software programs. These programs are in-depth and have a steep learning curve, and are expensive to purchase. In addition to having the right graphic design software, our graphic design team has many years of training to create t…

GREEN Printing: Saving the Earth One Paper at a Time

The average office worker uses 1.5 lbs. of paper per day, which could equal 360 lbs. per year. If you multiply that by the amount of people in your office, you'll see why green printing is so important. The use of paper isn't the problem, but it's how we create and print on the paper that makes the difference. Lake Printing's mission is to be a premier FSC/SFI certified graphics, print, and promotional products provider in the markets we serve.

There are many ways we can help you create print products that are beautiful while protecting the environment. We strive to work with companies that harvest trees in an environmentally conscience way and our printing processes also help our planet.

Our Green Certifications
FSC Certification
The Forest Stewardship Council (FSC) is an independent, non-profit organization. Its mission is to promote responsible management of the world's forests. FSC has developed strict standards for responsible forest management and forest produ…

Make Your Project GREAT With the Right Paper!

Choosing the right paper for your project can be overwhelming since there are thousands of different varieties available. Lake Printing can help! Some have different weights, while others have varied textures and glosses. Lake Printing can help you decide on the varieties of paper to make your project stand out. Here are some ideas to help you pair the right paper with your project.

The Difference Between Coated and Uncoated Paper
Coated Paper - Coated paper has a surface sealant that restricts ink from absorbing into the surface of the paper. The sealant allows for a crisper image on your print projects and it ideal with photos, gradients and fine detailed images. Sheen options (look and feel of the paper) typically fall under the categories of gloss, matte, dull and satin.

Uncoated Paper - If you use uncoated paper the ink dries by absorbing into the paper. There are many different paper types that are uncoated, and they are typically available in a variety of surfaces, both smooth a…

Stay Top of Mind Everyday with Useful & Eye-Catching Promotional Products!

We all know there are many different ways you can promote your business. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are many promotional products that you can use to showcase your logo and keep your brand in front of your customers daily. You will start their day with a branded coffee cup, and end their day when they're making notes with your pen.

There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. Here is a list of promotional products that are popular, highly used, and fun!

Selfie Stick
As hilarious as this particular item may seem, it's going to get used. You'll see people everywhere using their selfie sticks to capture moments at angles they wouldn't be able to get with just their arm. This item make it's way to all different locations …

5 Reasons to Market with a 2016 Promotional Calender

It can be very hard to get people's attention today. Companies are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2016 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business, and here are a few reasons you'll want to place your order now!

Lake Printing provides a great option for your companies 2016 promotional calendar. Here are five great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Useful
Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are using the…