Thursday, December 31, 2015

Choosing the Right Binding for YOUR Print Project

The binding you use plays a huge role in the durability of your print project. While there are many great bindings available, Lake Printing specializes in saddle binding, coil binding, and perfect binding. Each of these can be excellent for your print projects, but we'd like to tell you which would be PERFECT for your print project.

The Importance of Binding


When your book has the correct binding, it can last longer and be more durable. Whether it's a textbook, pamphlet or soft cover book, there is an appropriate binding for each of your custom print projects. With several processes involved like cutting, folding, gluing, hole punching, stapling, and more, you'll want to use a professional printing company to take care of this.

Saddle Binding


A saddle stitch binding is a great method when you want to create booklets, notebooks, workbooks, catalogs, promotional books, event programs, coloring books, and other publications. When you want to achieve a professional look, without a lot of expense this is a great choice. For a saddle binding, you can have as few as 8 pages or as many as 48, and you can only use this binding on portrait oriented publications. We recommend letting our team set up the print file for you, but if you will be doing the layout, you'll want to allow a 1/2" margin on the binding edge of every page, and, at least, a 1/4" on the top, bottom and outside edges.

Plastic Spiral Binding

Plastic spiral (coil) binding provides a unique advantage over other bookbinding styles, in that it allows the print product to lie flat when open. Plastic coils are durable, scratch resistant, and the pages won't come loose from them. While this binding can be used on many different projects, it is perfect for cookbooks, technical and instructional books, workbooks and manuals, children's books, gardening, hobby, and craft books. You can use as few at eight pages, and as many as 450. If you'll be preparing the print files on your own, we recommend at least a 1/2" margin on the binding edge of the book, and a 1/4" on the other edges. This helps put your content in the center of the page. For best results, we recommend entrusting the layout of your project to our graphic designers. Your cover can be laid out the same as the pages, and we can use a cardstock the same as any soft cover book covers.

Perfect Binding
This is also known as soft cover binding, and it's a professional and economical binding method. It's a popular choice for anyone who is publishing a book at the Lake of the Ozarks because of the finished look. With this type of binding, we apply an adhesive to the spine side of the pages, and the cover is wrapped around. After the adhesive is dry, the book is trimmed on three sides leaving you with a beautiful, yet functional presentation. The minimum number of pages for perfect binding is 24, and the maximum number of pages is 900. Because of all of the steps involved in printing and binding, we recommend that you give us a call and we'll help you with the layout of your print piece.  Your cover is generally made out of a professional cardstock, and can be UV or aqueous coated.


Book Publishing at the Lake of the Ozarks


The right binding will help guarantee the long term life of your print project. Our team at Lake Printing would be glad to answer your questions and help you choose the correct binding for any of your print products. Along with bindings, we can also help you match the right paper types and finishes to your print piece. Let the best print company at the Lake of the Ozarks assist you in creating an exceptional print product. Give us a call today for a quote!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com



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Wednesday, December 23, 2015

Rebrand Your Business for 2016

If you have seen the latest Old Spice commercials, noticed the resurgence of Harley-Davidson from near bankruptcy, or observed that McDonalds now looks and acts a lot like Starbucks, then you have seen rebranding in action. Many companies begin the New Year with some strategic planning, and rebranding can be part of that. Whether you only want to update your business cards, redesign your logo, or completely overhaul your public message, the start of 2016 may offer that opportunity. Here are a few reasons that updating your brand can help improve and grow your company.

It Can Help Stimulate Growth



By giving your company a new look or message, you can take a fresh perspective at your current customer demands, and create a brand that will meet their needs. Do some market research to pinpoint exactly what your customer’s wants and needs are, and rebrand to meet these needs. Re-branding can help stimulate growth by targeting exactly what your customers are looking for.


Innovation Could Equal Profitability

Your company should always strive to keep up with any technology or technological advancement in your industry. Many customers want to deal with a company that is “state of the art”, and they will feel reassured that they are using a company with the best technology out there. A re-brand can help improve profitability especially when your competitors are not keeping on top of technology.


Your Market May Have Changed

One reason you should consider re-branding is if your demographic has changed. If your customers have gotten older or younger, they may be looking for a fresher message that can be achieved through updated branding. If you’ve expanded your company, you may also need to reach a larger demographic. If the look of your company doesn’t reflect what you are selling, promoting your brand could be hurting rather than helping. As technology changes, watch out to make sure that your technology has not become obsolete. For example, if your company used to revolve around VHS tapes and cassettes, when CDs and DVDs came out it would have been extremely important to update your branding in order to stay afloat.


Repositioning May Be Needed 


Sometimes rebranding isn’t as important as repositioning. If your company name still stands strong and is a good representation of what you do, but your message or image is wrong, you can consider repositioning your brand. If your brand has gone international, or you have a new product or service on the market, repositioning can really help you communicate what your company is about. A great example of repositioning is the men’s cologne company, “Old Spice.” Their brand was well established for many years – but it wasn’t working for the market that they wanted to hit. Since 1938, Old Spice had been associated with elderly gentlemen, but in 2008, it all changed with the Old Spice Swagger Campaign. They realized that the “Glacial Falls” scent wasn’t selling, so they worked with Wieden + Kennedy (the marketing company that Old Spice hired to reposition their branding) to create the “Swagger” campaign. It was the exact same scent, but it was repositioned to appeal to the demographic that they want to target. Now Old Spice has completely repositioned their brand to target the right customers and they're getting the right results.


Trust the Best Printing Company at the Lake of the Ozarks

Lake Printing has been around for over 60 years and we've seen our share of branding changes and repositioning through the decades. We excel at creating a new look for you and your business, and our graphic designers at the Lake of the Ozarks would love to help you get started. From your logo to your business cards and banners, our team can help you improve every detail of your branding. Give us a call today and give your business a facelift for 2016!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Thursday, December 17, 2015

6 Colors That Can Make Your Print Product STAND OUT

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products.

Choose Colors Carefully


While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your product or print material that's covered in glitter and pink may not go over as well. Let your business and your demographic help you choose appropriate colors to represent your company.

Psychology of Color

Here is a guide that can help you choose the best colors for your custom print project.

Red

Red invokes excitement, as well as youthfulness and boldness. The color is attractive and looks good in a variety of shades and on many projects. It conveys liveliness, potential power, passion, and enthusiasm. Red can also stimulate an appetite, which makes it a great color if you're in the food industry, and it's also a popular color with females.

Orange

Friendly, cheerful and confident are just a few of the feelings that orange brings about. It combines the energy of red and the happiness of yellow. Orange has a very high visibility and is a great option for catching someone's eye. It can also be a good choice when promoting food products and toys.


Yellow

This bright, friendly color can invite optimism, clarity and warmth. It's an attention-grabbing color, and it blends well with dark backgrounds - making it a great color to feature in your print materials. On the flip side, yellow can be used to create feelings of caution, and studies show many people find this color unlikeable.

Green

When you want to convey peace, growth and health you can use green to help get the point across. It also suggests stability and endurance, as well as safety when advertising medical products. Green is also a great color to show that you are a "green" company - like us! We include green hues throughout our print and web materials to convey that we are a green printing company in the United States.


Blue

Trust, dependability, and strength are just a few traits that blue can relay to your customers. It can also convey a sense of control and authority, which explains why you may find it in the logos of financial institutions, and well-known global brands.


Purple

Purple represents your company with sophistication and is a color that invokes beauty and luxury. It is generally linked with classy and/or pricey products, so you may target the high-paying or upscale market when you use this color.

Best Printing Company at the Lake of the Ozarks


The colors you use can help with the audience you're aiming for. Let our team help you target the right customers with your print and promotional materials. From large to small print orders we can help you achieve just what you need with your business cards, pamphlets, books, ads and more! Check out our website today to learn about the different services we offer and how we help protect the earth with our green printing.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Wednesday, December 9, 2015

Promotional Products: Give the Gift That Keeps On Giving

The holiday's are a wonderful time to thank your customers and your employees with customized promotional products. Lake Printing has thousands of promotional products you can choose from, so when you need something special for your business we'll be able to find the perfect promotional product to represent you. We've chosen a few products that are especially great for this time of year and are great giveaways for your employees or customers.

Say Merry Christmas with a mug, and the attached spoon is also a fun addition. You can decorate this mug for your customers with a few packets of hot chocolate and a chocolate spoon to make it even better. It comes in six colors: red, blue, green, beige, brown, and pink.




You can get this double-walled, stainless steel tumbler in blue, lime green and red. It has a plastic interior, and colored accents on the lid and the inside sleeve. This gift would be a great way to keep your logo in front of your customers daily.



Wine accessories are a great way to say "Happy Holidays!" This wine tote is ideal for taking to parties and events throughout the holiday season, making it a perfect time to order and gift them. Effectively promote your business on this tote with bright color accents that will draw the eye to your logo. You can choose from red, blue, lime and black, and this tote will hold a 1.5-liter bottle.



Everyone loves having a good pen on their desk, give your customers a new favorite to start the new year! This click action pen is striking with it's bright colors and chrome accents. You can feature your logo on the side with 18 different imprint colors, and the pen comes in gold, green, silver, blue, and black. 


A great gift to give your customer is imprinted coasters. They're not only a nice way to protect your furniture, but they can spread the word of your business. They are made out of cork, which is a good way to help the earth. It's harvested in a natural way that doesn't harm the tree, so you can be green while still providing your customers with a great product.




'Tis the season for giving! Give your customers something they can use all year long that will keep you top of mind at the same time. From promotional products to bold print materials, Lake Printing can help you create a professional look for your business. Give us a call today to get a quote for some exciting new promotional products that can help your business stand out.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, December 4, 2015

Make GREAT First Impressions with Your Business Cards

"You never get a second chance to make a first impression."
Will Rogers


If you think cutting costs on your business cards is a good idea, think again. There are many instances where your business card will be the first impression you make on your customer. Even if you hand a business card to someone in person, your card can leave a lasting impression with them as you part ways. From the type of paper you use to the text size and font, there are ways your cards can be attention grabbing, 

Here are three ways a custom designed business card from Lake Printing can make better impressions than a stock designed, online storefront.

Mastering the Look and Feel


Choosing the correct type of paper for your business cards can play a key role in making great first impressions. A high gloss, shiny card is ideal when you have bright colors or a detailed image - making this ideal for photographers, jewelers, custom craftsman, or anyone who wants to include an image of their product. If you take appointments for your business, matte paper is a great touch for when you want to write notes on the back of your cards. There are so many different paper varieties and purposes, but our team can talk with you and help you make the best decision for your company.


Working One-On-One


One of the benefits of working with Lake Printing is that you can work with our team to create the perfect business cards. You don't have to navigate all of the details that make your print products amazing by yourself. Our knowledge of paper, design and details can assist you in creating a product that will leave a lasting impression on your customers, and not put a lot of stress on you in the process.

Adding The Finishing Touch


There are many details that you can add to your business cards to take them from average to exciting. One simple change that can make an impact on the presentation of your card can be round corners. Foil stamping is another way you can add a touch of class to your business cards. There are many finishing touches that you can add to make your business cards stand out, and our team would love to show you these options. 

It's important to make good investments for your business. Professional business cards can a wonderful way to not only make a good impact on your customers, but every card is similar to a sales team. Your cards always represent you, and they can say exactly what you need them to. Let our team create an eye-catching business card for you that not only makes you stand out but will make a great first impression!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Wednesday, November 25, 2015

Grab Your Customer's Attention With BOLD Signage

Vinyl banners can be one of the most popular, versatile and cost effective ways to market your business. Lake Printing can create a banner that will grab the attention of your customers while being ideal for indoor and outdoor use. When you need eye-catching vinyl banners at the Lake of the Ozarks there are a few details you'll need to know to make your selection even better.

Selecting a Banner Size


There are many different sizes available when you purchase your banner, in fact, we can often work with you on specific requests. Here are a few of the most popular sizes:

2x4 - This size is ideal for indoor use, or in places where your customers don't need to see the information at a long distance. You could use it to promote a sale, or new product in your store, or hang it in your window for the window shoppers.

3x6 - This mid-size banner can be used indoor and outdoor. It is large enough to get your message across while hanging outside, yet not too big to be used indoors as well.

4x8 - This is the largest of our popular banner sizes. It is ideal for drawing attention while hanging outside. It could also be a nice touch for the front of a table at a conference or tradeshow to advertise your company and business.

All of our banners are printed on a high-quality vinyl and can get your message across clearly and vibrantly. The edges are hemmed to keep the banner in top quality, and there are grommets to make it easier to display. You can request that the grommets only be placed on the top if it's for indoor use, or on all four sides if you'll be using it outdoors and need the extra security.

Choosing The Right Banner Weight


After you've decided how you want to use your banner, you can decide the weight of the material. Though all of our banners are for indoor and outdoor use - having the correct weight of material can be more cost effective and practical for you.

10 oz. - This weight is commonly used for indoor banners. While it is very durable, it is not as thick or heavy duty. This can be great savings for you when you don't need the extra thickness.

13 oz. - A 13 oz. banner can be used indoor and outdoor. While it is on the thinner side, it is still a great outdoor banner. The grommets allow you to stretch it out between posts or nails, making the display easy and effective.

16 oz. - This is a heavy vinyl and is perfect for outdoor use. The added weight will assist in keeping your banner from flapping in the wind, as well as holding up to the sunlight. Our USA Printing company uses soy inks, which are not only fade resistant, but very eco-friendly.

Mesh - A mesh banner can be IDEAL for outdoor use - especially anywhere that you won't want the wind catching your banner. There are small holes in this banner that aren't heavily visible, so it won't affect the quality of your images and text - but it will allow the wind to blow through.

Best Print Company at the Lake of the Ozarks


Lake Printing aims to be the best print company not only at the Lake but also in the nation. We specialize in making your print products stunning and professional while never compromising the integrity of keeping our materials green and eco-friendly. From banners to business cards, the way you advertise your business is important to us. Give us a call, or submit an online request today. We'd love to talk with you about how we can help improve your company through expertly designed print materials!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, November 20, 2015

5 Reasons You NEED A Professional Graphic Designer

Marketing is about grabbing your customer’s attention in a way that your competitors aren't. By using bright photos and enticing graphics, you can educate your customers in your brand, product or services. It may seem cheaper to open publisher, grab a few pieces of clipart and drop some text on your flyer, but in the long run, it will take you more time than you realize - you could be missing out on potential clients!


Here are 5 reasons why you should use a professional graphic designer:



It Can Save Time


You are a busy individual, and running a company takes energy and time. Why not hire a professional who knows exactly what can make your print media stand out? Professional graphic designers have spent hundreds of hours learning specialized graphic design software programs. These programs are in-depth and have a steep learning curve, and are expensive to purchase. In addition to having the right graphic design software, our graphic design team has many years of training to create top-of-the-line media that will stand out. Every detail of your design is important, from the obvious features like text and images to the subtle details that you would never notice immediately - but make your design really stand out. Utilize our graphic designers training and experience to create amazing pieces of art, so you don't have to.

You Will Get More Bang for Your Buck


Our graphic designers also realize they are creating something that represents your business and will hopefully increase your sales. What you invest in their time, you will reap in benefits of new customers that wouldn't have given your ad any attention before.



You Can STAND OUT!


A stock design that you used from the cheap print service online will generally not give you the bold look you're trying to achieve. In fact, there could be many other businesses right around the corner with the same design as you. A professional graphic designer knows what styles, colors, and images are trending. They can wave their Magic Wand Tool in Photoshop and create a work of art that will increase your noticeability.



Your Look Will Remain Uniform


Your branding is important and but a professional graphic designer can make every piece look different while keeping your branding intact. They know what to do to make your logo stand out, and how to keep your custom business cards, tri-fold brochures and even your employee handbooks looking professional and consistent.


They Can Achieve the Results You Need


When you hire Lake Printing to create a print product for you, you probably want to either boost sales or promote a service. The best graphic designers at the Lake of the Ozarks can help you!. You can trust our designers to create a product for you that will ensure you stand out from your competition.

Graphic Design and Custom Print Products at the Lake of the Ozarks


We have two excellent graphic designers in house, at Lake Printing. They can assist you in creating a promotional product, or print piece that can convey your business in an exciting way while maintaining the professionalism you need. Give us a call today at 573-346-0600 for a quote on your new, custom designed printing.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Thursday, November 12, 2015

GREEN Printing: Saving the Earth One Paper at a Time

The average office worker uses 1.5 lbs. of paper per day, which could equal 360 lbs. per year. If you multiply that by the amount of people in your office, you'll see why green printing is so important. The use of paper isn't the problem, but it's how we create and print on the paper that makes the difference. Lake Printing's mission is to be a premier FSC/SFI certified graphics, print, and promotional products provider in the markets we serve.

There are many ways we can help you create print products that are beautiful while protecting the environment. We strive to work with companies that harvest trees in an environmentally conscience way and our printing processes also help our planet.



Our Green Certifications


FSC Certification


The Forest Stewardship Council (FSC) is an independent, non-profit organization. Its mission is to promote responsible management of the world's forests. FSC has developed strict standards for responsible forest management and forest product producers. The presence of the FSC chain of custody logo shows that every entity that has touched the final printed piece was certified and the paper was sourced responsibly.

SFI Certification


Sustainable Forest Initiative (SFI) is also an independent non-profit group. Their program is based on the idea that responsible environmental behavior and sound business practices can go together. SFI practices sustainability in all their program participant forests ensuring the long-term health and sustainability of millions of acres of forest.


How Lake Printing is Using Sustainable Printing Practices


Making a few changes in our workflow has made a HUGE impact on the earth. By recycling, and being aware of the materials used, we are helping to save the forests, one tree at a time. Check out these ways that our shop is helping the planet.
  • Using soy ink instead of petroleum based ink. Using alcohol-free press solutions.
  • Recycling all wastepaper, cardboard, used printing plates, solvents, and used toner cartridges.
  • Using recycled paper whenever possible.
  • Creating printing plates with computer-to-plate technology.
  • Using washable shop towels in production area instead of disposable.
  • Sending customer proofs as PDF format via email whenever possible.
  • Re-using boxes and packing material received in incoming shipments to package outgoing deliveries.

Lake Printing is a Green Certified Printer


Paper comes from forests that can provide us with clean water, fresh air, and protects us from global warming. Because of this, we intend to be the best green printing company in the country by offering you a paper that has been certified to be kinder to the environment. With over 66 years of printing experience, Lake Printing will provide you with print industry knowledge that can't be matched by online printers, as well as the ability to create print products that will keep the earth thriving for the next 66 years and more. Contact us at 573-346-0600 to learn more about what YOU can do to make your print requests more sustainable!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Thursday, November 5, 2015

Make Your Project GREAT With the Right Paper!

Choosing the right paper for your project can be overwhelming since there are thousands of different varieties available. Lake Printing can help! Some have different weights, while others have varied textures and glosses. Lake Printing can help you decide on the varieties of paper to make your project stand out. Here are some ideas to help you pair the right paper with your project.

The Difference Between Coated and Uncoated Paper


Coated Paper - Coated paper has a surface sealant that restricts ink from absorbing into the surface of the paper. The sealant allows for a crisper image on your print projects and it ideal with photos, gradients and fine detailed images. Sheen options (look and feel of the paper) typically fall under the categories of gloss, matte, dull and satin.

Uncoated Paper - If you use uncoated paper the ink dries by absorbing into the paper. There are many different paper types that are uncoated, and they are typically available in a variety of surfaces, both smooth and textured. You can save some cost on your presentation if you don't have high resolution images, photos, gradients or fine detailed images.


How Much Does Paper Weigh?


Depending on your print project, you may have some paper weight choices. In the printing industry, paper weight is defined as "how much does 500 sheets weigh." Your common printer paper is 20 to 50 lbs., while paper used for business cards may be 80 lbs. (typically called "cardstock") When you are picking out a paper to use on your print project, the weight is extremely important. A business card that is printed on a 50 lb. paper wouldn't hold up to the time it will spend in pockets, purses and cars - while a set of meeting notes wouldn't be practical (or very cost effective) if printed on very heavy cardstock. Our team can guide you through the paper varieties and help you pick the right weight for your project.

Your print projects will stand out when paired with the correct paper. You can trust the best printing company to combine your needs, your preferences, and your budget to create a perfect presentation of your business. From glossy business cards, to custom company Christmas cards on a linen textured paper, we'll help you find a fit that will impress your customers.

Paper Types at Lake Printing


We have many different varieties of paper to match with your print project. From uncoated and coated commercial papers to fine and specialty papers, we have got you covered. These are just a few of the paper types that are common in our print shop at the Lake of the Ozarks.


Typical Commercial Printing Papers Available at Lake Printing


Cover Paper - Mailers, posters and advertising
Text Paper - Booklets, annual reports, books, high quality applications
Custom Paper - Contact us for your special needs!


Create Your Print Projects with the Best Print Company


Lake Printing has been creating print products for businesses locally and nationally, and we specialize in large AND small print orders. Our top of the line presses can handle projects of all sizes, including wide format pieces to large runs. From your small business cards to large banners and signs we can make your print ideas become a reality. Give us a call at 573-346-0600, or submit a print quote request on our website!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Thursday, October 29, 2015

Stay Top of Mind Everyday with Useful & Eye-Catching Promotional Products!

We all know there are many different ways you can promote your business. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are many promotional products that you can use to showcase your logo and keep your brand in front of your customers daily. You will start their day with a branded coffee cup, and end their day when they're making notes with your pen.

There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. Here is a list of promotional products that are popular, highly used, and fun!


Selfie Stick


As hilarious as this particular item may seem, it's going to get used. You'll see people everywhere using their selfie sticks to capture moments at angles they wouldn't be able to get with just their arm. This item make it's way to all different locations and venues - advertising for you everywhere it goes! It's lightweight, with a stabilizer and arm extender which makes it easy to frame and shoot photos with your smartphone.

Diner Mug


An average promotional product is kept for over 5 months - but a mug will be kept for even longer! The advantage of giving your customers a mug, is that everyone is pulling out their favorite hot beverages during the cold months. Mugs are not required to match anything in a person's cabinet, and a good mug will be used frequently. This 11 oz restaurant diner styled mug has a smooth rim, milky white color and a c-curved handle. It's perfect for coffee, tea, cider or hot chocolate, and can be used at work or home.


Flashlight Power Bank


In a day where a majority of people carry around at least one electronic (if not more!), people will be glad to carry around a charger - that doesn't need an outlet! Not only does this device charge smartphones, it is also a handy flashlight. It features a 2200 mAh rechargeable lithium ion grade A battery, and can recharge with a micro-USB input. Let your company save the day and light the way with this handy promotional product.

Grocery Tote


Not only are these totes used for groceries, but they are also filled with sports equipment, school supplies, library books, and even taken on vacations and road trips. As you can imagine - a tote will see MANY different people and places, so this bag won't just advertise to your customer, but to everyone they come in contact with! This strong non polypropylene grocery bag is recyclable and reusable. It features 23" long handle straps cross stitched for reinforcement, and a supportive hard plastic bottom insert.

Lake Printing is Your Best Promotional Product Company


Don't just order your promotional products from a random internet business. The advantage to working with Lake Printing is that we are your liaison from beginning to end. We can assist you in picking your promotional products and answer your questions about the size, color, or quantity of a particular products quickly. Lake Printing has been in business for 66 years because we care about your needs. From print to promotional we help represent you. Let our team assist you in creating a custom promotional product that will stand-in for your company long after your customer leaves your store.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, October 23, 2015

5 Reasons to Market with a 2016 Promotional Calender

It can be very hard to get people's attention today. Companies are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2016 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business, and here are a few reasons you'll want to place your order now!

Lake Printing provides a great option for your companies 2016 promotional calendar. Here are five great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Useful


Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are using their phones for those same things, but the purpose of a promotional calendar is still just as practical as it ever was. Because of their usefulness, you may find that a promotional calendar will also increase your brand recognition.


Calendars Increase Brand Recognition


When you promote your business through promotional calendars, you are increasing your chances of having your customers remember you. Your logo will be on their wall 24/7, which means that for 365 days of the year, you will be reaching your audience. The more your customer sees you, your logo and your brand, the more they may be likely to call you when they need your services.

Calendars Are Cost Effective


Compared to other print advertising, calendars can be a very cost effective method of advertising. For the one time printing cost, you receive exposure for your company everyday of the year. Your company will be top of mind for your potential clients when they are ready to buy.

Calendars Are A Great Way to Say Thank You!


Our calendars are a great way to say thank you to your long-standing customers. They are also a wonderful way to surprise your new clients. Unlike some promotional products that may not be used, a calendar will be something they can use all through the year. Our stunning photos of the Lake of the Ozarks will make a beautiful addition to their home or office.

Calendar Distribution is Easy


Calendars are easy to get to your customers! They can be mailed or handed to them personally, and you will stay connected with your clients with this beautiful gift that will keep them thinking about you and your business all year long.

Lake Printing


Calendars are just one easy way we can help you inform your customers about who you are and what you do. When you want to reach your clients with promotional products and print materials that will make an impact and leave a good impression, let Lake Printing help you. From business cards to posters and everything in between, we specialize in printing at the Lake of the Ozarks and around the nation. We're taking orders for the 2016 calendars now, so be sure to give us a call at 573-346-0600 and place your order today!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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