Wednesday, March 23, 2016

5 Reasons Business Cards Still Make an Impact

Business cards have been around since at least 17th century Europe. At that time, they were used to announced the arrival of well-known aristocratic people to their town or home. In 2016, we still use these small pieces of paper to announce who we are and what we do, and they are still just as important today as they were then. You business card may be the first impression that someone received of your company, and you want it to be a good one.

At Lake Printing, we can help you achieve business card success through the design and style of your card. If you think that business cards are going out of style, think again. Here are five reasons they are just as important as ever.

Exchanging Digital Information Can Be Impersonal

While it can be extremely convenient to exchange phone numbers and emails via digital information, it can also be extremely impersonal. One of the biggest assets to business is marketing and making connections. It's hard to make those same meaningful connections when two people are buried in their phones. Carry professional business cards with you through your day and be prepared to make meaningful connections with potential clients.

They are An Effective Marketing Tool

Internet marketing, direct mailing, and search engine optimization are all great ways to market your company. There is still something very effective in a person to person meeting sealed with a handshake and a business card exchange. The best thing about business cards is that they continue to market for you well after a meeting. After you meet someone with a product you're interested in, you take their card, and even months afterward, you still find their card on your desk, in a drawer, your purse or your wallet. While the meeting only lasted ten minutes, your card can stick with a person for months, consistently reminding them of your product.

Your Business Card Can Still Be Your Best First Impression

There are many instances where your business card goes ahead of you, and your customer will see your card first. In these situations, you want your card to make a great first impression! They can show what you do, where to learn more about your business and who to contact when they have more questions. Let your business card do the talking first, and see how great a sale can be with them.

Creative Business Cards Get Shared and Continue to Market For You

When you meet a prospect, and exchange information the encounter can end there, but if you have a creative business card, your marketing could keep going on. A creative business card can be shared more and shown to more people than a card that just has the basic information. We can help you create a business card that not only stands out but continues to make a great impression.

Business Cards Show That You Place Importance on Preparation

Have you ever met a person who represents a business or product and when exchanging contact information, they slide over a cocktail napkin with scribbles? While it doesn't necessarily mean that you won't still work with them, it doesn't exude a professional demeanor that you'd like to see out of a business connection. show that you are prepared and professional with business cards that stand out.

Make An Impact With Your Business Cards

At Lake Printing, we specialize in creating a card that not only makes you and your business look better but also improves your professional marketing. We have been at the Lake of the Ozarks for over 60*** years helping businesses to take their companies to the next level through visually appealing print pieces that make a difference. If you're ready to see what professional print materials can do you for you, contact us today!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, March 17, 2016

Feel Lucky With YOUR Marketing at Lake Printing

Even if you have the luck of the Irish, you may still need the luck of Lake Printing! We can help you achieve your marketing goals through working with you to learn exactly what you want to gain from your marketing and how to succeed. Print marketing is still a very effective way of promoting information about your business, and while it may not come to mind immediately, there are many reasons to invest in it. Here are a few ways you can get "lucky" with our marketing!

Business Cards

Marketing isn't all about luck, sometimes it's about strategic planning, and making connections with people who need your services. When you make those connections, you want to be able to hand out a business card that will be a professional example of how you can improve their life with your service or product. We can help you achieve this by creating a business card that has all of the important information, but also grabs their attention.

Graphic Design 

Professional graphic design can make a huge impact in all of your marketing avenues. Whether you need a banner that catches the attention of your potential customers, or a new business card that accurately depicts what you do, you will notice that graphic design plays a huge role in all of it. At Lake Printing, we have very talented graphic artists on staff who can help you make your marketing vision a reality.

Promotional Products

One of the best ways to thank your customers for their business, or help encourage new customers to start working with you is through a gift. Along with your business card, you can give them a promotional product that will enhance their life, and remind them of you ever time they use it. You can customize a pen, cup, key chains, blankets and more. Use these items to promote business at the Lake of the Ozarks!

Die Cutting

This technique can be and advantageous way to create a custom print product, and also help your business stand out. We can create custom shaped business cards to help make your marketing look unique.

Variable Data Printing

There's regular old digital marketing, and then there's variable data personalized digital marketing. Personalized marketing is our expertise. Oh, did we mention ... it works! Printing with variable data can be a wonderful way to reach your clients, and customize your print products to their needs or preferences. Our sister company, Lake Variable Solutions does a wonderful job of taking care of you and your business.

Vinyl Banners

Use vinyl banners to catch the eye of your customers even from a large distance! Our vinyl banners are perfect for hanging in your business, in front of your business, or even at a tradeshow or expo. We can help you design a banner that will grab attention, which helps your marketing efforts.

Shipping & Mailing

Do you need to send out a lot of mail? Perhaps you want to send out a large mailing about your next big sale? We can help you achieve that, and at cheaper prices than you would find when trying to do it on your own!

General Printing Needs at the Lake of the Ozarks

No matter what your printing needs are, we can help you take your print products to the next level, and you'll certainly feel lucky after that! Let our experienced team show you what products will help you get the results you're looking for, and watch your business grow. Who needs luck when you have Lake Printing? Happy St. Patricks Day from the Lake Printing team!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Tuesday, March 8, 2016

Promotional Products for the Sports Fans

Before you know it sports season will be upon us! Appeal to your clients who love this time of year by providing them with custom logoed products. Even if your business doesn't relate to sports, many of your customers will most likely attend a sports event, if not many sports events through the summer and fall months. Whether your customers will be sitting on the bleachers, or out on the field, we have a many promotional products we're certain they'll love!

23 oz Aluminum Water Bottle

This sporty lightweight bottle has an indented grip area and water tight screw off cap with hole to attach or hang on a bag or backpack. Whether it holds your water while you're out making the next basket or you're sitting on the bleachers cheering on your favorite player, we're sure this water bottle will become a favorite.

Folded Golf Towel

If your customers spend their weekends and beautiful days out on the course, we have a promotional product that will be perfect for them. This 100% cotton tri-fold golf towel with metal grommet and a hook will be the perfect accessory for the golf course, especially when your logo is embroidered on. Keep your logo in front of your customers with this great promotional product.

Repeat Imprint Strap Eyewear Retainer

Keep your eyewear close and your company name front and center with this repeat imprint strap eyewear retainer. This eyewear retainer strap is made from durable polyester measuring 7/16" wide, 24" to 25" long. These retainers come in a variety of colors and offer imprinting options to make your order stand out. Eyewear retainers are a great way to get your name out while using a long-lasting promotion.

Folding Chair with Carrying Bag

Sit and relax in this folding chair made of 600D Nylon. This folding chair comes with a carrying bag, two mesh cup holders, shoulder strap, and drawstring. Our folding chair with carrying bag has a steel tubular frame and a weight limit of 300 lbs. Give you clients a great chair for a relaxing day at the big game.

The Compact Cooler

The Compact cooler seat. Durable mini cooler chair. Perfect for a day in the park. Features large insulated cooler compartment, foldable chair, and carry straps. Holds a weight of 200 lbs. 600 denier polyester. Lead-safe fabrication according to accepted test standards. Comes in three colors. Product size 10" x 12" x 12".

Pro Magnetic Divot Repair with Ball Marker & Hook

The Pro Magnetic Divot Repair with Ball Marker and Hook can get the job done promoting your brand! This handy keychain features a magnetic divot repair tool and ball marker to enhance your golf game. Detach the divot repair tool with magnetic ball marker from the keychain when you get to the course and replace it when your round is over and you'll never lose it. Great opportunities to imprint a message or company logo!

Stadium Cushion

Stadium cushion with a large pocket on back and two web handles with adjustable support side straps. Front flap pockets hold cell phone, bottle, can and personal items. Fiberglass poles in seat and back for stability, with black trim, folded size is 17"W x 17"H.

Best Coolie

Best coolie made from premium quality 1/8" one cell Econo foam. When you want it! Industry's best quality and delivery. #1 in quality. America's favorite coolie!

Get the BEST Promotional Products

Sports season will be here before you know it, and if you want your promotional products in time, order today! We have a wide variety of promotional products at the Lake of the Ozarks that you can use to promote your company, and give your customers something that they will use throughout the year. From promotional products to print pieces, Lake Printing is here to help you promote at the Lake of the Ozarks. Give us a call today at 573-346-0600 to learn how we can help you achieve your business marketing goals this year!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, March 3, 2016

5 Key Ways to Create a PERFECT Brochure

A brochure is a wonderful way to include a lot of information about your company. They are easy to distribute and can be visually appealing to your customers, making them a great way to market with print media. At Lake Printing, we help you reach the customers you need through print materials that stand out and make great impressions. Here are a few ways you can achieve both of those with a custom brochure.

Know Your Customer

Before you get started on any marketing plan, you need to know your customers. You need to know what makes them a perfect candidate for your product and service and pinpoint exactly what they want to hear. By getting to know them, you can create a marketing plan that will appeal to their needs and make it easier for you to sell yourself. Think of your ideal customer, now answer these questions:
  • Why do they want to buy your product?
  • What problem can your product solve for them?
  • What is the most important thing your product can do for them?
If you don't know the answers to these questions, it's time to find out. Get to know your ideal customer, and learn how to sell your business to them in a way that they need to hear.

Utilize AIDA

Attention, interest, desire, action. If you want to get the results, your brochure needs to grab your customers attention with the front cover, it needs to peak their interest so they'll want to continue reading, you want to invoke desire for your product or service, and you want them to take action by either buying your product, making an appointment or returning needed information. Utilizing this acronym will help you to stay on track with exactly what you're trying to accomplish through these brochures.

Sell, Don't Tell

One of the key ways to grab a customer's attention is to sell them your product. Don't just tell them about your product, show them why they need it in their life. By using active text and appealing graphics you can instruct a customer to not only read your brochure but then follow up by purchasing your product. While your customer may not be interested in you or your company, they are interested in themselves and how your product affects them. Give them exactly what they want by showing them how your product will enhance their life.

Use Bullet Points

The average person is busy, and won't take a lot of time out of their schedule to sit down and read a lengthy brochure. Instead of filling your brochure with paragraphs of information about your business, keep it short and simple with bullet points. This will allow a consumer or business person to quickly skim your brochure while gathering the important information they need about your company. These bullets will also keep their attention and lead them back to the action that you want them to take.

Tell Them What YOU What Them To Do, and Make it Easy to Respond

People like to know exactly what you want them to do. We know that Girl Scouts want us to buy cookies, infomercials want us to call in with our credit card, and Facebook ads want us to click on and "like" the page. In a world where advertising tells us what to do, and where to go next, it's important to utilize that same strategy in your marketing. Tell your customer exactly what you want them to do, whether that's ordering your product today or calling to book an appointment and then make it easy to respond. Keep your phone number, website and social media channels listed in prominent spaces throughout your brochure so that when your customer is ready to contact you, it's easy.

Create An Eye Catching Brochure

These simple tips will allow you to catch the attention of your ideal customer and then guide them into the direction you want them to take. Remember to keep it simple and profound, choose your text and images carefully and make sure that everything you use to promote is selling your product or service. If you're ready to take the next steps in marketing and reach more potential clients through strategic print marketing, give us a call today at 573.346.0600 for a quote!

You Can Trust Lake Printing for Your Large & Small Print Needs

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