5 Key Ways to Create a PERFECT Brochure
A brochure is a wonderful way to include a lot of information about your company. They are easy to distribute and can be visually appealing to your customers, making them a great way to market with print media. At Lake Printing, we help you reach the customers you need through print materials that stand out and make great impressions. Here are a few ways you can achieve both of those with a custom brochure.
Before you get started on any marketing plan, you need to know your customers. You need to know what makes them a perfect candidate for your product and service and pinpoint exactly what they want to hear. By getting to know them, you can create a marketing plan that will appeal to their needs and make it easier for you to sell yourself. Think of your ideal customer, now answer these questions:
One of the key ways to grab a customer's attention is to sell them your product. Don't just tell them about your product, show them why they need it in their life. By using active text and appealing graphics you can instruct a customer to not only read your brochure but then follow up by purchasing your product. While your customer may not be interested in you or your company, they are interested in themselves and how your product affects them. Give them exactly what they want by showing them how your product will enhance their life.
People like to know exactly what you want them to do. We know that Girl Scouts want us to buy cookies, infomercials want us to call in with our credit card, and Facebook ads want us to click on and "like" the page. In a world where advertising tells us what to do, and where to go next, it's important to utilize that same strategy in your marketing. Tell your customer exactly what you want them to do, whether that's ordering your product today or calling to book an appointment and then make it easy to respond. Keep your phone number, website and social media channels listed in prominent spaces throughout your brochure so that when your customer is ready to contact you, it's easy.
Know Your Customer
Before you get started on any marketing plan, you need to know your customers. You need to know what makes them a perfect candidate for your product and service and pinpoint exactly what they want to hear. By getting to know them, you can create a marketing plan that will appeal to their needs and make it easier for you to sell yourself. Think of your ideal customer, now answer these questions:
- Why do they want to buy your product?
- What problem can your product solve for them?
- What is the most important thing your product can do for them?
If you don't know the answers to these questions, it's time to find out. Get to know your ideal customer, and learn how to sell your business to them in a way that they need to hear.
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