5 Key Ways to Create a PERFECT Brochure

March 03, 2016

A brochure is a wonderful way to include a lot of information about your company. They are easy to distribute and can be visually appealing to your customers, making them a great way to market with print media. At Lake Printing, we help you reach the customers you need through print materials that stand out and make great impressions. Here are a few ways you can achieve both of those with a custom brochure.

Know Your Customer

Before you get started on any marketing plan, you need to know your customers. You need to know what makes them a perfect candidate for your product and service and pinpoint exactly what they want to hear. By getting to know them, you can create a marketing plan that will appeal to their needs and make it easier for you to sell yourself. Think of your ideal customer, now answer these questions:

Why do they want to buy your product?
What problem can your product solve for them?
What is the most important thing your product can do for them?

If you don't know the answers to these questions, it's time to find out. Get to know your ideal customer, and learn how to sell your business to them in a way that they need to hear.

Utilize AIDA

Attention, interest, desire, action. If you want to get the results, your brochure needs to grab your customers attention with the front cover, it needs to peak their interest so they'll want to continue reading, you want to invoke desire for your product or service, and you want them to take action by either buying your product, making an appointment or returning needed information. Utilizing this acronym will help you to stay on track with exactly what you're trying to accomplish through these brochures.

Sell, Don't Tell

One of the key ways to grab a customer's attention is to sell them your product. Don't just tell them about your product, show them why they need it in their life. By using active text and appealing graphics you can instruct a customer to not only read your brochure but then follow up by purchasing your product. While your customer may not be interested in you or your company, they are interested in themselves and how your product affects them. Give them exactly what they want by showing them how your product will enhance their life.

Use Bullet Points

The average person is busy, and won't take a lot of time out of their schedule to sit down and read a lengthy brochure. Instead of filling your brochure with paragraphs of information about your business, keep it short and simple with bullet points. This will allow a consumer or business person to quickly skim your brochure while gathering the important information they need about your company. These bullets will also keep their attention and lead them back to the action that you want them to take.

Tell Them What YOU What Them To Do, and Make it Easy to Respond

People like to know exactly what you want them to do. We know that Girl Scouts want us to buy cookies, infomercials want us to call in with our credit card, and Facebook ads want us to click on and "like" the page. In a world where advertising tells us what to do, and where to go next, it's important to utilize that same strategy in your marketing. Tell your customer exactly what you want them to do, whether that's ordering your product today or calling to book an appointment and then make it easy to respond. Keep your phone number, website and social media channels listed in prominent spaces throughout your brochure so that when your customer is ready to contact you, it's easy.

Create An Eye Catching Brochure

These simple tips will allow you to catch the attention of your ideal customer and then guide them into the direction you want them to take. Remember to keep it simple and profound, choose your text and images carefully and make sure that everything you use to promote is selling your product or service. If you're ready to take the next steps in marketing and reach more potential clients through strategic print marketing, give us a call today at 573.346.0600 for a quote!

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