Showing posts from August, 2018

Looking Back: Lake Printing Then and Now!

For nearly 70 years, Lake Printing has been one of the most trusted  printing companies in the USA  . Over the years, we have built that trust starting in our local community and have expanded our reputation coast to coast. Although, we've started small, we have grown a national reputation through hard work, top of the line equipment and dedication to our customers. There have been a lot of changes and challenges over the last nearly 70 years,  but all of them have increased our skill and ability to produce quality print products to serve you. Here's a glimpse of Lake Printing in the past, and our evolution to becoming one of the  best printing companies in the United States. Then Lake Printing  began in 1949 as a small letterpress shop in a basement located in Lake of the Ozarks, MO. As Lake Printing's reputation for quality printing and excellent service grew, we made numerous equipment purchases which enabled us to enhance and improve both our quality and servi

Direct Mail: An Excellent Addition to Your Marketing Campaign!

While it's easy to get caught up in the latest advertising trends, it's important to remember that print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, it's essential that you don't ignore tried and true marketing tactics such as direct mail. By working with a printing company to create a quality direct mail piece , you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out these reasons why Lake Printing thinks direct mail marketing is an excellent addition to your marketing campaign. Consumers React to Tangible Messaging A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the

Are You Risking Copyright Infringement with Your Marketing?

As a small business, you're probably trying to balance your budget as much as possible, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards . Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. This year we've seen a rise in copyright infringement case stories, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials. The Definition There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably wher

Benefits of Using Die Cutting in Your Marketing

The shape of your print marketing piece can play a vital role in your message and it’s effectiveness because it helps it to stand out. Die cutting is a great way to incorporate shapes and new elements of design into your print pieces, as well as give them a whole new perspective. At Lake Printing , we want to help you create a print piece that you're proud to show off, so today we're going to talk about why you want to incorporate die cutting into your next print piece. You Can STAND OUT! Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highwa