Tuesday, August 28, 2018

Looking Back: Lake Printing Then and Now!

For nearly 70 years, Lake Printing has been one of the most trusted printing companies in the USA . Over the years, we have built that trust starting in our local community and have expanded our reputation coast to coast. Although, we've started small, we have grown a national reputation through hard work, top of the line equipment and dedication to our customers.


There have been a lot of changes and challenges over the last nearly 70 years,  but all of them have increased our skill and ability to produce quality print products to serve you. Here's a glimpse of Lake Printing in the past, and our evolution to becoming one of the best printing companies in the United States.

Then

Lake Printing began in 1949 as a small letterpress shop in a basement located in Lake of the Ozarks, MO. As Lake Printing's reputation for quality printing and excellent service grew, we made numerous equipment purchases which enabled us to enhance and improve both our quality and services. In 1989, additional multi-color presses were added along with a complete finishing department. In 1990, we moved into our present home ... a 35,000 square foot facility on a 46-acre tract in Osage Beach.

Now

We now use top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment to ensure that proofing requirements are met and your project is completed without sacrificing quality.

Our mission is to be the premier FSC/SFI certified graphics, print and promotional products provider in the markets we serve through skilled teamwork, integrity and technology in an environment that stimulates personal growth & development, and total customer satisfaction.

Printing Services for ALL of Your Marketing Needs

We've become an even better fit for you and your printing needs throughout the years because we are continuously increasing and expanding. We haven't just stuck with printing, we've expanded to letterpress, graphic design, binding, and even shipping and mailing. Our company works hard to ensure that you can achieve what you need when you come to us. From business cards to large wall graphics, you've found a company who can envision your marketing ideas and make them become a reality. Give us call at 573-346-0600 or visit our website to start your printing journey today.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Wednesday, August 22, 2018

Direct Mail: An Excellent Addition to Your Marketing Campaign!

While it's easy to get caught up in the latest advertising trends, it's important to remember that print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, it's essential that you don't ignore tried and true marketing tactics such as direct mail. By working with a printing company to create a quality direct mail piece, you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out these reasons why Lake Printing thinks direct mail marketing is an excellent addition to your marketing campaign.


Consumers React to Tangible Messaging
A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the only one who reacts like this. While your potential customer may not be ready to purchase your product or service today, with your direct mailing piece, they will have a physical reminder to keep for a later time. Bonus points if it offers them something they'll find valuable and useful (discount or special offer).

You're Able to Target Your Customer More Specifically
Direct mail can easily be marketed to those most likely to respond. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects. Thus, customers receive only offers or information that meet their individual needs or buying habits. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed. Direct mailing works when it's used properly, so don't hesitate to discuss your options and marketing strategies with us!

Direct Mailings can be Tracked and Integrated
Discount coupons are a common way companies use direct mail to track their business. The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. This will help you determine whether or not it's time and money well-spent. You can even integrate it with your online marketing and offer online incentives via your direct mailing piece. For example, a consumer can receive $5 off their next service or product when they shop online. Not only will this entice your targeted customer to shop your products or services, but it'll also drive more traffic to your website or social media channels, all which is trackable!


Lake Printing Can Design and Print Your Direct Mail
Direct mail is still a popular and smart marketing strategy that shouldn't be ignored or dismissed. With all the great benefits direct mail marketing offers, it should be at least an addition to your marketing plan. There are various options when it comes to creating effective direct mail. When you are ready to send out a direct mail marketing piece, let Lake Printing guide you with design options that work for your brand and business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, August 16, 2018

Are You Risking Copyright Infringement with Your Marketing?

As a small business, you're probably trying to balance your budget as much as possible, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. This year we've seen a rise in copyright infringement case stories, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials.


The Definition
There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious.

Protecting Your Print Materials
There are two things to keep in mind when thinking about protecting your print materials - protecting them from being stolen, and protecting you from accidentally stealing. In the first situation, if you've created a logo, taken photos, or written anything special for your print piece and you don't want anyone to reuse it without your permission, you'll need to have it copywritten. There are some laws that can protect you even if you don't pay the copyright fee - but if you want to ultimately be protected, it's easier to go through the proper channels.

In the second instance, you need to protect yourself from being called into court because you used something that was copywritten. The most common ways you'll probably infringe copyright is through photos, logos, and even fonts. Did you realize that many items on the web are copywritten and not available for use?

From graphics that you grabbed from Google for your poster to the cool font that matched the theme of your event - when you use these items for commercial use you are opening yourself up for trouble. There are some exceptions for personal use, and sometimes there are items that are in public domain, but it's always best to try and not evade the laws. If you really want to use something for commercial use, you can try to reach out to the copyright holder and get permission.


How Lake Printing Can Help
Do you want to stay safe while still getting designs that are professional? Lake Printing can help! We believe in making great impressions through your print materials, and part of making great impressions is keeping everything legal. From the fonts, photos, and graphics, we can help you achieve the look you love without being afraid that it will come back to bite you in the end. Visit our website to learn more about our graphic design, as well as all print materials!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, August 7, 2018

Benefits of Using Die Cutting in Your Marketing

The shape of your print marketing piece can play a vital role in your message and it’s effectiveness because it helps it to stand out. Die cutting is a great way to incorporate shapes and new elements of design into your print pieces, as well as give them a whole new perspective. At Lake Printing, we want to help you create a print piece that you're proud to show off, so today we're going to talk about why you want to incorporate die cutting into your next print piece.


You Can STAND OUT!
Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highway to find a brand new billboard with an entirely new shape? Or a sculpture built beside it to showcase the message? It stands out! This is what die cutting does for your print materials.

They Help Spread the Word
By choosing a unique shape for your business cards, brochures, folders and more, you're increasing your chances of spreading the word. In a world when people will receive hundreds of business cards a year (and also throw out hundreds of business cards a year), you want to do something that will make yours stand out. Sure, you can round the corners, or choose an odd shape - but what really makes a difference is working with your brand and your design to create a shape that is unique. People can't help but keep unique things, and when your business card is shaped like a piece of pizza because you are the best Italian restaurant in town, people will be more apt to keep your card and show it off!

Die Cuts Allow You to be Creative
While there is a level of creativity involved in designing your business card (that's why you hire the best graphic designers at the Lake of the Ozarks!), there is even more creativity at your fingertips when you use die cutting to customize your print materials at the Lake of the Ozarks. You can make your print pieces not just a piece, but interactive with the shapes colors and designs.

Increases Brand Recognition
One of the greatest things you can accomplish with your business is to create brand recognition. You want people to be able to recognize your business at a glance because of the brand. Whether it's a font you use, color scheme, photos, or shapes. This is where die cutting comes in handy - you can create shapes on your print pieces that couldn't be done with regular 2D printing. Anything that helps strengthen your brand even more is a great step in making great impressions!

Makes Your Images and Graphics POP
When deciding how to create your print pieces, you may want to use graphics or photos. Keep in mind that the best way to showcase your brand is not through stock images and clipart, but through actual images of your product and personal photos of yourself. Enhance these photos and graphics by cutting around them with die cutting! This will make them pop and definitely add more character to your images than just a flat image on paper.

Creates Something Touchable and Interactive
Have you ever seen those print pieces that beg to be touched, held, and used? When you incorporate die cutting into your print piece you are giving it that element of being interactive. When talking about business cards, brochures, company handbooks, magazines, catalogs and more, you WANT someone to pick up your piece. You want them to take it home, look at it, remember it, save it, and in the end - call your number when they need what you have. Your print piece is something that goes where your salesmen cannot go, and speak where you cannot on behalf of your business - invest in it.

They’re Versatile and Reusable
One of the best things about die cutting is that it can be combined with so many different printing techniques. You can use it on many different paper types, with different finishes, foils, embossing or more. Die cutting is also reusable. If you choose a standard shape like circles or rounded edges, it can be easier to get because they are most likely in stock - but if you choose a custom shape, we'll keep it and you can use it many times over.

Die Cutting Services
In an age where people are competing to provide the best service, make yours and easy choice by making your promotional pieces unique. At Lake Printing, our specialized staff makes it easy for you to get a great product at an affordable price, from the print products, promotional products, die cutting, and more. Visit our website to learn more about our services, and then give us a call to get a price quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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