Wednesday, August 22, 2018

Direct Mail: An Excellent Addition to Your Marketing Campaign!

While it's easy to get caught up in the latest advertising trends, it's important to remember that print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, it's essential that you don't ignore tried and true marketing tactics such as direct mail. By working with a printing company to create a quality direct mail piece, you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out these reasons why Lake Printing thinks direct mail marketing is an excellent addition to your marketing campaign.


Consumers React to Tangible Messaging
A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the only one who reacts like this. While your potential customer may not be ready to purchase your product or service today, with your direct mailing piece, they will have a physical reminder to keep for a later time. Bonus points if it offers them something they'll find valuable and useful (discount or special offer).

You're Able to Target Your Customer More Specifically
Direct mail can easily be marketed to those most likely to respond. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects. Thus, customers receive only offers or information that meet their individual needs or buying habits. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed. Direct mailing works when it's used properly, so don't hesitate to discuss your options and marketing strategies with us!

Direct Mailings can be Tracked and Integrated
Discount coupons are a common way companies use direct mail to track their business. The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. This will help you determine whether or not it's time and money well-spent. You can even integrate it with your online marketing and offer online incentives via your direct mailing piece. For example, a consumer can receive $5 off their next service or product when they shop online. Not only will this entice your targeted customer to shop your products or services, but it'll also drive more traffic to your website or social media channels, all which is trackable!


Lake Printing Can Design and Print Your Direct Mail
Direct mail is still a popular and smart marketing strategy that shouldn't be ignored or dismissed. With all the great benefits direct mail marketing offers, it should be at least an addition to your marketing plan. There are various options when it comes to creating effective direct mail. When you are ready to send out a direct mail marketing piece, let Lake Printing guide you with design options that work for your brand and business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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