Lake Printing

"How do you hand a business card to another person?" That is a question often thought of when it comes to giving and receiving business cards because they are a staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you are unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. To avoid losing potential leads and sales, your printing hub of the Midwest is here to offer 7 tips you can follow to ensure a productive exchange of business cards. 1. Never leave your home or office without your cards. Make sure you have plenty of them on hand. There is nothing more unprofessional or uncomfortable than someone asking for a business card that you cannot provide. 2. Know where your business cards are at all times. And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny o...

It feels like the biggest trick of all - combining what we know of tried and true print marketing tactics with the modern and digital world of online marketing. As you may find yourself in what feels like an alternate universe, being torn between familiar marketing strategies and modern updated ones, we would like to offer the opinion that you do not have to choose. There is a way to merge both the print marketing and online marketing, and our team at Lake Printing is here to help. We are the best printing company in the midwest, covering huge names and labels that you know and love - but not too large to offer incredible service to our local community and small businesses. Here are a few ways you can make the most of your marketing through print and online combined! Utilize QR Codes for Print Materials Did you know that QR codes are still a big deal in marketing? There are those who argue that they are “dead” but we’re offering the idea that they are just getting started! Aside from t...

Believe it or not, print marketing is still a huge part of business marketing. At Lake Printing , we’re here to make sure that you are staying on top of the trends so that your business always looks good. If you are still trying to figure out what the best ways for print marketing are for your business, here are a few trends that are incredibly popular right now and how we can help you make dreams into reality. Merging Digital and Print Marketing What makes marketing in this day and age so unique is that you get to combine the best of both worlds. All of the personal, colorful, and textural aspects of print marketing can bring out the best of digital marketing and vice versa. You can easily make your print marketing reflect your digital marketing, and your digital marketing reflects your print marketing. What’s more, you can have them work together! QR codes are still a huge part of marketing and are an easy way to get people where you want them to go. In fact, they are even more popu...

Creating a strong, memorable brand is important for making your company stand out in customers' minds. You want to build a brand for your business that people immediately recognize and that brings to mind your products or services.  This may begin with a good logo but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. When you are able to establish a solid brand, it not only gives you the professional look you need but it will also make it easier for customers to continue to recognize your company. Our nationwide printing company in the Midwest has a few tips for you in today's blog that will help you build a brand that works. Keep It Simple You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable while clearly conveying your brand's message. This will be the way customers find your b...

Planning an event or gearing up for a big sale takes time, and your list of to-dos can become lengthy. Having a  professional printing company at the Lake of the Ozarks  to help you with your print advertising can take some of the stress off your shoulders. Having commercial grade  printed marketing materials  is not only more professional looking for your business, but using a commercial printer can offer organizational printing capabilities you can’t perform at the office by yourself. On top of that, using commercial printers are the most economical way to produce a large number of high-quality copies. If you're on a time crunch, however, getting your print material back in time may be causing you a little anxiety. Many business owners and marketing departments that are new to the process wonder how they can speed up future printing projects when working on a tight deadline. Thankfully, there are some things you can do to help expedite your printing jobs, an...

Are you re-thinking your business marketing strategies?  You may have had a pretty good year so far, but the goal is to make this summer the season your business booms!  Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs, the experts at Lake Printing can help.  Let’s start by stressing the importance of remembering that there are good ways to market and other unproductive ways. Here are some lessons we have learned about marketing in our 70 years of experience. Know Your Target Audience / Know Who Your Customer Is A successful print campaign starts with identifying your audience.  Strive to understand your target audience – their wants, needs, shopping habits, and connections.  If you understand what your customer wants and needs, you will be better equipped to develop a clear message directed toward your audience about how your business can provide what th...