Improve Your Print Marketing Strategies
Are you re-thinking your business marketing strategies? You may have had a pretty good year so far, but the goal is to make this summer the season your business booms! Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs, the experts at Lake Printing can help. Let’s start by stressing the importance of remembering that there are good ways to market and other unproductive ways. Here are some lessons we have learned about marketing in our 70 years of experience.
Know Your Target Audience / Know Who Your Customer Is
A successful print campaign starts with identifying your audience. Strive to understand your target audience – their wants, needs, shopping habits, and connections. If you understand what your customer wants and needs, you will be better equipped to develop a clear message directed toward your audience about how your business can provide what they want or need.
Create an Emotional Connection
Part of knowing your target audience comes with knowing how they connect with the world around them. Humans inherently are emotional beings and will connect with a message that targets these emotions. It is known that most people invest in a product or company for emotional reasons. Whether you use colors, pets, or other personal items to connect with your target audience, by creating an emotional response in your consumer through your print marketing, you will be more likely to create a sale.Capture Their Attention
Capture your target audience’s attention. This can be done in many ways, but when you only have a short amount of time to grab someone’s attention, the first thing they see is the most important. Use a compelling headline, bold font, or an interesting graphic to grab the attention of your potential customer. Make sure to highlight the key benefits of your business in a simple, clear message.Choose Quality
Capturing your target audience’s attention also includes using quality materials in your print marketing products. Choosing quality paper, products, and materials is a must.Include a Call to Action & Utilize Promotions
Once your reader is engaged, direct them on how to acquire more information about your business. You can do this by directing them to your website or social media platforms, or by giving them an office number to call for more information. Using a promotion is a great way to catch the eye of potential customers and is also a recommended way to bring back former customers.
Keep Track of Your Print Marketing Results
Find ways to measure your marketing. By measuring the success of your marketing, you will be more able to recognize what marketing channels are working and are the most practical for your business. Whether your marketing channels involve promotional products or banners, you'll want to use what works.Whether you have a large project or a small print job, Lake Printing wants to help you. Let our design experts help you tap into your creative side and hopefully improve your marketing strategies! Visit our website to learn more about all of our print services, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!
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