3 Ways to Use Direct Mail Marketing to Re-engage Customers

April 11, 2019

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line. By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like. Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign.

1. Be Direct with Customers

Send lapsed customers an eye-catching, easy-to-read survey. Ask your customers directly why they left your business. Make sure the survey is short and to the point (about three to five questions). Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope! Consider providing an incentive of some type for completing the survey. This incentive could be an exclusive offer, a one-time discount, or anything that may entice your lapsed customer to fill out the survey and return to your business. The survey adds an extra bonus for you as a business owner, for as it may help gain back customers, it will also help you in the future because you will better understand why you lost their business in the first place.

2. Show Customers What They Are Missing

Trying to win back customers through direct mail marketing involves that you entice the recipient of the print marketing campaign. Showcase your newest products and newest brands. Use a color scheme and print design that will catch the former customer’s eye. Make sure to market the products to your specified target audience. If you have a wide demographic of customers, you may consider marketing different products for your different target audience pools.

3. Win Them Back by Offering a Final Enticement

Use your direct mail marketing as a strategy to win customers back by indicating that this will be a last, or final offer. Consider adding a higher discount or a rare (one-time) deal. This offer should be time-sensitive in order to drive customers to act quickly and return to your business. Although this is your last offer to the customer, make sure you use warm language, stressing how important their business is to you and your company. Stress that you “hope this isn’t goodbye” or use language like “we miss you” to let customers feel you are thinking of them personally.

Direct mail marketing is a perfect channel for winning back disengaged customers. Let Lake Printing, your number one printing company at the Lake of the Ozarks, help you create a personalized, physical mail piece that is directly suited for the customer you want to return to your business.

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