Print Marketing Tools You Can See Every Day
In an ever-changing digital era, print marketing is still imperative for many businesses. At Lake Printing, your number one printing company at the Lake of the Ozarks, we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience.
Take a look around you. You are probably reading this on a computer or other digital media format right now. But we challenge you to look beyond that. Think about your trip to the office today – did you see advertisements on billboards, pass flyers hung in the hallway, or perhaps you are sitting at a desk with a neat stack of business cards in front of you. This is print marketing and it’s everywhere.
There are several forms of print marketing that can be found in numerous places. If you use coupons or clippings from advertisements sent by direct mail, you are a perfect target audience for print marketing. Again, that flyer you saw about the yoga class next Tuesday night? Print marketing that is now stored in your mental calendar – or maybe even printed planner. Below we list several forms of print marketing you can see in use every day. These common print marketing tools not only are valuable, but they work!
#1) Outdoor signage (banners, yard signs, road signs, etc.)
Outdoor signs are a great way to advertise homes for sale, to show support for people running for office in your community, to gain support for causes, and more.
#2) Billboards
Billboards are large-scale advertising platforms that are used every day. A billboard’s large size creates a large impact in the advertising world.
#3) Car wraps and magnets
Car wraps and magnets are great for advertising, as they are mobile and can be anywhere your potential client is. They are also great for keeping your advertising platform top of mind, as advertisements on vehicles are often seen more than once over the course of a week, or even a day, by the same potential client.
#4) Stickers and Promotional Products
Promotional products are great for advertising your company to potential customers, especially during the warmer seasons – set up at fairs, expos, and other events, to market yourself to the public.
#5) Mail of all types (postcards, letters, invitations, direct mail campaigns, etc.)
Promotional mail has been proven time and again to work. Coupons received via direct mailings are used all the time. Some studies even show that millennials are the top market for direct mail coupon use.
#6) Posters
Posters are a great way to advertise an event or special – hang them in prominent places in your community and you may be surprised at the increase in expected turnout.
#7) Restaurant menus
Yes, menus are a form of print marketing. A restaurant menu advertises the food and specials of that establishment. A well-formatted menu is important when you are marketing something as visual as food.
#8) Promotional flyers
Flyers, like posters and direct mail, are a personal and tactile way to advertise for an event, a special, or just to get the word out about your company’s services.
#9) Business Cards
Business cards are a very direct way to advertise yourself and your business. Your customers will keep you top of mind as they will probably keep your card with you in a pocket or wallet. Business cards are also tactile forms of advertising, and humans love tactile things.
Now that you can see just how common and important print marketing products are, we challenge you to monitor the use of print marketing in your everyday life. Think about your business and your target audience. Do any of these print marketing tools seem like ones that could boost your business? Chances are, you are already using at least one of these print marketing tools, and could be using more. At Lake Printing, we are here for your print marketing needs. Contact Lake Printing, Inc. and we can help you decide how to enhance your print marketing strategy and hopefully help you attract more clients to your Midwest business.
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