Lake Printing

 In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials . Bold Visuals It has been shown that visual content is processed nearly 60,000 times faster than plain text. When thinking about how this would relate to your business, it's relative to every piece of printed marketing material. This means that it is wise to strategically d...

Visual content is key in marketing for your business.  In a day with modern technology and advertising that is grabbing for your consumer's attention, your visuals may be one of the most important aspects of your marketing strategy.  This isn't just true for your digital presence, but also for your print marketing.  The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line.    Studies have shown that we retain 80 percent of what we see, 20 percent of what we read, and 10 percent of what we hear.  In a study conducted by 3M, it was found that 90 percent of the information transmitted to the brain is visual. Further, visuals are processed 60,000 times faster than text.  In other words, we remember things more easily when we see good visual representation versus reading about it.  This instant communication makes visual marketing one of the most powerful tools a busin...

In a day with modern technology and advertising that is grabbing for your consumer's attention, your visual content is key. This isn't just true for your digital presence, but also for your print marketing as well. The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line. Here are a few things you need to keep in mind as you think about graphic design and your print materials . Powerful Visual Content Did you know that visuals are processed 60,000 times faster than text? This is important for you to know because it affects every piece of print material you put out. When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so. In fact, studies have shown that the conversion rates when using custom visual content is 7 times higher. Visual Content Isn't Easy If you've ever tried to sit down and design graphics for yo...