The Impact of Bold Visual Content Marketing

 In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials.

Bold Visuals

It has been shown that visual content is processed nearly 60,000 times faster than plain text. When thinking about how this would relate to your business, it's relative to every piece of printed marketing material. This means that it is wise to strategically design your printed materials with powerful graphic content, focusing just as much on the graphics as the text (if not more). Studies have shown that conversion rates between marketing and sales have increased when using custom visual content, roughly 7 times higher! With those kinds of stats associated with visual content, it will certainly have an effect on your bottom line.

Visual Content Challenging

While it may seem like a simple task, just carefully placing images on a piece of print material, we're here to tell you that is not the case. If you've ever decided to sit down and strategically create graphic content to market your company, products, and services you've likely come to these realizations. That there are thorough craft and expertise involved in creating these designs, the content you created is perhaps not what you set out envisioning. This isn't to say your concept is bad, it's likely not. It's difficult to bring thoughts and imagination to print materials exactly as you imagined them. This is where a professional printing service comes in, at Lake Printing, our team of experts and graphic designers are well qualified to interview you to gain your insight and concept for the material. Then we use our skillset to effectively transfer your thoughts and ideas into beautiful works of art to promote your business.

Stand Out

It has been statistically shown that you can gain roughly 94% more views if the graphic content is relevant. This drives home the old saying, "a picture is worth a thousand words." When we say relevant content, that is subjective, depending on the type of business, product, or service you're promoting. For example, a company that focuses on selling specific products should work to incorporate said products housed in inventory into their printed marketing content. While a serviced based business may choose to go with graphics that relay a concept that helps to promote their services, such as a mortgage officer using images depicting destressing mortgage transactions, faster closings, etc. These are just two examples of how you should form fit your marketing and graphics around the type of business you run. 


At Lake Printing, your printing hub of the Midwest, we create one-of-a-kind print marketing pieces that effectively and efficiently promote your business to your target audience. We have an expert team of graphic designers and print specialists at the Lake of the Ozarks that are ready and willing to take your next great idea and turn it into a beautiful piece of art to promote you. From start to finish, Lake Printing will assist in making your ideas come to life and pop off the page - if you think it, we can ink it!

You Can Trust Lake Printing for Your Large & Small Print Needs



6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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