The Impact of Bold Visual Content Marketing
In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials.
Visual Content Challenging
It has been statistically shown that you can gain roughly 94% more views if the graphic content is relevant. This drives home the old saying, "a picture is worth a thousand words." When we say relevant content, that is subjective, depending on the type of business, product, or service you're promoting. For example, a company that focuses on selling specific products should work to incorporate said products housed in inventory into their printed marketing content. While a serviced based business may choose to go with graphics that relay a concept that helps to promote their services, such as a mortgage officer using images depicting destressing mortgage transactions, faster closings, etc. These are just two examples of how you should form fit your marketing and graphics around the type of business you run.
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