Tuesday, December 26, 2017

Wide Format Printing: 3 Features Your Office Printer Can't Replicate!

You use your office printer for a number of things every single day, and it works for your daily minor printing needs. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium. A wide format printer is the solution to this dilemma. Check out 3 features only a wide format printer can provide that your run-of-the-mill office printer can't!


1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And because they allow for quick printing, turnaround time for print material is minimal.

2. Better Image Refinement
While large format printers are categorized as inkjet, lasers, thermal, or electrostatic, in theory they all employ droplet technology, a system that utilizes microscopic drops and a high-precision ejection process. One of the challenges with regular printers is that ink sometimes tends to smudge, blur, or overlap where images and text are found in the same document. Regardless of your chosen printing speed or whether you’re printing a high resolution image or a low DPI image, print quality remains consistently vibrant, sharp, and finely detailed. Wide format printers are able to identify text and graphics separately, so lines are sharper and texts and images are distinct from each other.

3. Print Speed, Accuracy and Convenience
These copiers are designed for speedy printing, producing high-quality prints at a rate of 125 to 5,000 square feet an hour. That means one to 10 massive posters in a span of 15 minutes. Given their speed, accuracy, and convenience, wide format printers allow us to provide greater efficiency and productivity. Wide format printing is also more affordable than screen printing!

When your business depends on large-scale prints, trust Lake Printing to handle your printing needs! Outsourcing your printing needs to us, especially for your wide format printing needs, provides better flexibility, convenience, and savings for your business! Give us a call at Lake Printing today to discuss your business print and marketing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Wednesday, December 20, 2017

Make a Floor-to-Ceiling Statement with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.


Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Thursday, December 14, 2017

2018 Upcoming Events to Market Your Business At

No matter what business you're in, getting out in the community and getting your brand noticed is worth making the time for and spending some marketing money on. There are many opportunities that are coming up in 2018 that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks, offers some upcoming events to consider planning for:


Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers will use on a daily basis - keeping your business brand in their hands and mind at all times!

Boating Shows
Boaters will be coming out in force after the holidays to gear up for the 2018 boating season. Boat and dock dealers, marinas, boating accessory business, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off the latest 2018 cruisers, runabouts, performance boats, tritoons, ski boats, personal watercraft, docks, lifts, and all boating accessories at the boat shows and get noticed with eye catching marketing material that will keep your products at top of mind.

Bridal Shows
Mid April through Mid October is typically considered to be wedding season, which means that during the months of January-March are the PERFECT times to start thinking about targeting those browsing brides! How do your services or products play a role in planning a wedding? Are you a hair dresser? Do you provide makeup services or photography? Maybe you provide music services or offer a new venue location! Regardless as to what your role in the bridal industry is, if you're looking to make the most of the 2018 bridal season, you need to be visible at the upcoming bridal shows! Make sure you have some great handouts and competitive marketing strategies to draw in those deal searching brides. Catch their eye with stunning and whimsical advertising and signage.

St. Patrick's and Mardi Gras Celebrations
In the marketing industry, NOW is the best time to start planning for these two popular celebrations. There are parades, bar hops, and tons of other community events that take place in celebration of both of these festive holidays! Be sure your business is a part of the fun and out in the community by promoting with glam marketing material, float banners, promo product handouts, and more!

Print Marketing with Lake Printing
Our team is ready to help you get prepared for your next business expo, bridal show, boat show or upcoming holiday celebration. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, December 8, 2017

Create a Powerful Infographic with these Simple Tips

Studies have shown that 90 percent of the information that we remember is based on visual impact. In other words, we remember things more easily when we see a good visual representation verses reading about it. One great way to share information about your business, product or service is to showcase your intended message in an easy to read infographic. An infographic collects data, organizes it, and turns this information into an easy to understand visual. But how do you put all of this important information into something that will actually prove to be a useful tool and provide results? We've got some tips on what you can do to create a powerful infographic.


Have an Audience in Mind Before Beginning
While you want to reach as many people as possible with your marketing, you also want to have a clear focus and direction. If you try to structure your design with everyone in mind, chances are it's going to become very convoluted and not reach anyone in particular. This will greatly hinder the potential results of your infographic. So, have a specific target audience in mind before you begin. Who are you trying to reach? What issue does the targeted audience have and how can you solve that issue for them? These are all important questions to consider when thinking about your audience and how the infographic will reach them.

Make Sure Your Information Flows
One problem that we see all too often is that a business's infographic may look visually pleasing, but it doesn't flow, therefore doesn't make it easy for the reader to follow. “Flow” is an important concept in infographic design. Since most infographics are designed in a vertical fashion, you want them to flow, both cognitively and visually, from the top down.

Focus on Visuals, NOT Words
One of the biggest rules of infographic design is to show, not tell. In other words, your visualizations should do as much of the talking as possible. If you need to use a bunch of words, something is wrong. A great way to overcome too much wording is to design your infographic in two layers: one with just visuals, and one with the text overlayed. Every now and then turn off the text layer to see whether your infographic still makes sense without the word content. If it doesn't, it may be necessary to rework your visual content, you may be focusing too much on telling, and not enough on showing.

When in Doubt, Keep it Simple
Having too much information or too many images can take away from your message. Likewise, too many colors and fonts can take away from the overall message. When in doubt, it's best to keep it simple and focus on the main objective. Try to use a simple font and color scheme that are easy to view and somehow relates to your brand. If you can’t do that, make sure you’re at least using colors that balance the different elements of the infographic and make it easy to read. If you find that you've got too much information you want to share, consider doing multiple infographics. Not only will you get more content out of the effort, but you’ll also have better results because readers won’t be nearly as overwhelmed.

Trust Lake Printing to Help Design Your Next Infographic
Trust the experts in business marketing design and printing to help you create a stand out powerful infographic that will draw in new and existing clients and have them shopping your products and services. Lake Printing has been helping businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective marketing strategies. If you're in need of a revamp on your marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, December 1, 2017

10 Valuable Lessons to Improve Your Marketing Strategy

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.


1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

4. Utilize Promotions
Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

5. Be About People
People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

6. Know Who Your Customer Is
In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

7. Use Weakness as a Strength
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning." – Reed Hastings, Co-Founder, and CEO of Netflix

8. Focus on Problems and Solutions
If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

9. Market To Your Customers Shopping Habits
There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

10. Be Creative!
Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Marketing at the Lake of the Ozarks
Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services at the Lake of the Ozarks, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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