Friday, December 8, 2017

Create a Powerful Infographic with these Simple Tips

Studies have shown that 90 percent of the information that we remember is based on visual impact. In other words, we remember things more easily when we see a good visual representation verses reading about it. One great way to share information about your business, product or service is to showcase your intended message in an easy to read infographic. An infographic collects data, organizes it, and turns this information into an easy to understand visual. But how do you put all of this important information into something that will actually prove to be a useful tool and provide results? We've got some tips on what you can do to create a powerful infographic.

Have an Audience in Mind Before Beginning
While you want to reach as many people as possible with your marketing, you also want to have a clear focus and direction. If you try to structure your design with everyone in mind, chances are it's going to become very convoluted and not reach anyone in particular. This will greatly hinder the potential results of your infographic. So, have a specific target audience in mind before you begin. Who are you trying to reach? What issue does the targeted audience have and how can you solve that issue for them? These are all important questions to consider when thinking about your audience and how the infographic will reach them.

Make Sure Your Information Flows
One problem that we see all too often is that a business's infographic may look visually pleasing, but it doesn't flow, therefore doesn't make it easy for the reader to follow. “Flow” is an important concept in infographic design. Since most infographics are designed in a vertical fashion, you want them to flow, both cognitively and visually, from the top down.

Focus on Visuals, NOT Words
One of the biggest rules of infographic design is to show, not tell. In other words, your visualizations should do as much of the talking as possible. If you need to use a bunch of words, something is wrong. A great way to overcome too much wording is to design your infographic in two layers: one with just visuals, and one with the text overlayed. Every now and then turn off the text layer to see whether your infographic still makes sense without the word content. If it doesn't, it may be necessary to rework your visual content, you may be focusing too much on telling, and not enough on showing.

When in Doubt, Keep it Simple
Having too much information or too many images can take away from your message. Likewise, too many colors and fonts can take away from the overall message. When in doubt, it's best to keep it simple and focus on the main objective. Try to use a simple font and color scheme that are easy to view and somehow relates to your brand. If you can’t do that, make sure you’re at least using colors that balance the different elements of the infographic and make it easy to read. If you find that you've got too much information you want to share, consider doing multiple infographics. Not only will you get more content out of the effort, but you’ll also have better results because readers won’t be nearly as overwhelmed.

Trust Lake Printing to Help Design Your Next Infographic
Trust the experts in business marketing design and printing to help you create a stand out powerful infographic that will draw in new and existing clients and have them shopping your products and services. Lake Printing has been helping businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective marketing strategies. If you're in need of a revamp on your marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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