How to Pick the BEST Marketing Products for Your Growing Business

June 07, 2019

Whether you are starting a new business or have been in business for a while, one thing remains true. Having an active marketing campaign is key to running and growing a successful business. However, when it comes to choosing the best marketing products for your business, sometimes it can seem overwhelming. There are so many marketing product choices out there and it can be easy to get bogged down with not knowing what products will be best for your business. At Lake Printing, we want to help you take the hassle out of making the right decision for your business, and help you make great impressions with every print piece you hand out. No matter what your company needs, we are here to help with your printing and promotional products. Here are a few ways to help you choose the best product for your company.

WHAT Am I Promoting?

Think about what you are wanting to promote. Do you need to let people know about an event you're hosting, a product that has just hit the shelves, or a brand-new feature of your company? Narrowing down your focus can help you decide what would be better for your company. If you're hosting an event, a full-color laminated flyer could be a practical option for you. You can grab the eye of your customers in passing, and then provide them the details so they know where, when and why to show up. If you have a new product in your store, a banner can easily showcase this new product, and grab attention from a far distance. If you are promoting a new service for your company, like online ordering, you can take advantage of our great mailing options. We can help you create a postcard that will effectively show what you need to, and then mail it out to a customized list of people who will benefit most from your information.

WHY Do I Need to Promote it?

Determining the "why" of your promotion will help you decide which type of print product will be the best for you. Are you a new, growing business that wants to attract instant attention? If your new business wants to provide detailed information about their services, products, or mission, you may want to consider a pamphlet. These give you the freedom to include a lot of information without cramming too much into a small space. Is your business looking to get more information out to the public about your company to attract more clientele? A great way to advertise your company in an easy and concise way is by creating and distributing a business card – this could be a very good option for you. If you need a LOT of people to see your information, and you need something that works well in different environments, a banner can be a great way to promote your company. It can stand up to the heat, snow, rain, cold, and more, so you won't have to worry about it falling apart.

WHO Is My Audience?

Consider who your target audience is – who are you trying to reach with your message? Once you have your target demographic in mind, you need to decide how many people you want to reach with your message. Realizing how many people you need to reach can make a difference in the type of product you're choosing. If you just want to make connections one-on-one, shake hands, and remember faces and names, a business card is a personal way to introduce yourself and get out information about your company. Whereas, if you want to reach thousands of people, a customized mailing could be a better choice for you.

WHERE Do I Want to Be Seen?

Once you have figured out the whats, whys, and whos of your marketing campaign, you need to move on to the wheres. Determining where your marketing products and company information will be seen is an important factor in making sure your target audience sees your message. For example, if you are attending a trade show, consider marketing your brand with promotional products that potential customers can take with them. If you are attending an event that has a theme, such as a boat show, make sure your promotional products reflect your consumers at that location.

Your Marketing Partners

Choosing a print marketing product for your company can be a very important decision, but it doesn't have to be a hard one. At Lake Printing, we can help you find the best product for your company, while also helping you meet specific needs and staying within your budget. If you're ready to find the best product for you and your company, visit our website, or give us a call at 573-346-0600 today!

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