4 Benefits of Rebranding
In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an option that many business owners often overlook. You should know that keeping the look and feel of your brand fresh and current can be the key to your business staying at the top of your industry. Whether you want to update your business cards, redesign your logo, or completely overhaul your public message, your printing hub of the Midwest is here to help! Continue reading for a few benefits of why rebranding can help improve and grow your business.
Lake Printing has been in business for over 70 years and we have seen our fair share of branding changes and repositioning through the decades. We excel at creating a new look for you and your business, and our graphic designers at the Lake of the Ozarks would love to help you get started. From your logo to your business cards and banners, our team can help you improve every detail of your branding. Give us a call today and give your business a facelift!
1. Stimulate Growth of Your Business
By giving your company a new look or message, you can take a fresh perspective on your current customer demands, and create a brand that will meet their needs. Do some market research to pinpoint exactly what your customer’s wants and needs are, and rebrand to meet these needs. This can help stimulate growth by targeting exactly what your customers are looking for. If you have expanded to offer new products, grown to include more services, or set new goals for your business, then rebranding is a great way to show that your business is evolving.2. Your Market May Have Changed
One reason you should consider rebranding is if your demographic has changed. If your customers have gotten older or younger, they may be looking for a fresher message that can be achieved through updated branding. If you have expanded your company, you may also need to reach a larger demographic. If the look of your company does not reflect what you are selling, promoting your brand could be hurting rather than helping. As technology changes, watch out to make sure that your technology has not become obsolete. When you focus on new aspects of your business and promote them correctly, people will take notice. Rebranding can offer the stimulation your business needs to create new growth in an ever-evolving market.3. Set Yourself Apart From Competitors
As you grow your business, your capabilities may begin to directly contend with those of your industry competitors. Rebranding can be the most effective way to set your company’s offers and approach apart. Differentiating your brand shows potential clients that your services are unique—and that you are the experts. Rebranding your company to have its own voice, look, and feel will help establish your business as an industry leader with a personality that appeals to your audience.4. Repositioning May Be Needed
Sometimes rebranding isn’t as important as repositioning. If your company name still stands strong and is a good representation of what you do, but your message or image is wrong, you can consider repositioning your brand. If your brand has gone international, or you have a new product or service on the market, repositioning can really help you communicate what your company is about. A great example of repositioning is the men’s cologne company, “Old Spice.” Their brand was well established for many years – but it wasn’t working for the market that they wanted to hit. Since 1938, Old Spice had been associated with elderly gentlemen, but in 2008, it all changed with the Old Spice Swagger Campaign. They realized that the “Glacial Falls” scent wasn’t selling, so they worked with Wieden + Kennedy (the marketing company that Old Spice hired to reposition their branding) to create the “Swagger” campaign. It was the exact same scent, but it was repositioned to appeal to the demographic that they want to target. Now Old Spice has completely repositioned their brand to target the right customers and they're getting the right results.
Lake Printing has been in business for over 70 years and we have seen our fair share of branding changes and repositioning through the decades. We excel at creating a new look for you and your business, and our graphic designers at the Lake of the Ozarks would love to help you get started. From your logo to your business cards and banners, our team can help you improve every detail of your branding. Give us a call today and give your business a facelift!
You Can Trust Lake Printing for Your Large & Small Print Needs
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