How to Choose Colors & Fonts That Fit your Brand
Have you ever wondered how to make your business noticeable without having to repeatedly tell consumers your name and tagline? A strong brand identity helps your customers recognize you immediately with little information. So, how might you create a strong brand identity? Your printing hub of the Midwest is here this week to explain how you can choose colors and fonts that will make your brand memorable.
Your Brand Identity
Your company’s brand identity includes visible elements that distinguish your brand from others, such as your brand logo, fonts, and colors. This not only sets you apart from other brands, but it portrays what your brand is about and what products and services you are providing. It is important to incorporate your branding in every visual medium from print and digital ads, to email templates and social media deliverables.The Right Color
There are no “right” colors to use for your brand, but multiple factors can contribute to discovering colors that fit your brand identity and your target audience At Lake Printing, we can help you use colors to their fullest potential and inspire the best feelings in your clients. Make sure you take the time to brainstorm about how each factor would influence your brand for the better – or for the worse. Here are a few descriptions of colors to help give you an idea of the message your brand will convey:Red: Passion, aggression, violence, adventure
Pink: Feminine, youth, sweet, romance
Orange: Excitement, inexpensive, youth, autumn
Yellow: Happy, friendly, cautious, optimism
Green: Natural, rejuvenation, prosperity, stability
Blue: Tranquil, trustworthy, professional, authoritative
Purple: Royal, luxurious, romantic, creative
Brown: Dependable, natural, simple, sturdy
Black: Authoritative, strong, refined, mysterious
Before you know it, you will be able to stand back and admire your brand. And more importantly, your audience will too. You can trust the team at Lake Printing to help you choose the right colors and fonts for any print piece with our team of highly trained graphic designers at the Lake of the Ozarks. If you are interested in creating a strong brand identity, contact us to design a brand and print product that works best for your business!
Pink: Feminine, youth, sweet, romance
Orange: Excitement, inexpensive, youth, autumn
Yellow: Happy, friendly, cautious, optimism
Green: Natural, rejuvenation, prosperity, stability
Blue: Tranquil, trustworthy, professional, authoritative
Purple: Royal, luxurious, romantic, creative
Brown: Dependable, natural, simple, sturdy
Black: Authoritative, strong, refined, mysterious
The Right Font
The right font can convey a lot about your brand, and it is essential to include fonts in all visuals. Fonts give underlying meaning and purpose to your message. When choosing brand fonts, it is best to limit yourself to three - one for your heading, one for sub-headings, and one for your body copy. More than three fonts will make your brand appear disorganized and will be difficult to incorporate in your content marketing. Make sure your fonts are visually complimentary, in case you have a decorative font for article titles and headlines. Using a standard serif font like Times New Roman can be great for any paragraph copy. Once you figure out your brand colors, you can select multiple options to see how the colors might affect your font choices and vice versa.
Before you know it, you will be able to stand back and admire your brand. And more importantly, your audience will too. You can trust the team at Lake Printing to help you choose the right colors and fonts for any print piece with our team of highly trained graphic designers at the Lake of the Ozarks. If you are interested in creating a strong brand identity, contact us to design a brand and print product that works best for your business!
You Can Trust Lake Printing for Your Large & Small Print Needs
Comments
Post a Comment