4 Reasons Why Direct Mail Marketing Works
It’s undeniable that technology has changed the direct marketing industry. However, the truth is that a vast majority of people are becoming frustrated by the online and email marketing efforts and simply hitting that delete button or scrolling past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. So this week, Lake Printing shares with you 4 reasons why direct mail marketing at the Lake of the Ozarks works.
1. Direct Mail is Tangible
In an increasing digital world, the concept of a real thing has special weight. Mail is tangible. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail more closely, remember it better and longer, and are more likely to act on it.
2. Print Can be Personalized
Digital printing allows direct mail to be personalized more easily to cater to a specific target market or region. Personalized direct mail can have impressive results, scoring a 20% lift in response rates. Personalization isn’t just limited to copy either – you can swap out new images, designs, and more based on any criteria: demographic, geographic, even lead score.
3. Direct Mail isn't Overly Saturated
The misconception that direct mail is too expensive and doesn’t work may actually work to your favor. While your competition believes this and chooses to use only digital marketing, you've got the upper hand in an open playing field. Why compete for attention in a crowded marketplace when you can engage on a channel that nearly 80% of consumers say they always pay attention to?
4. Direct Mail is for Everyone
While we're very much a digitally driven society, nearly half of all people over age 65 do not use the internet regularly, if at all. And with the overwhelming sensory overload that the digital world and technology can create, even millennials respond to direct mail with as much vigor as their parents.
Putting personalized real stuff in your customer’s hand helps you stand out above your competition, builds brand recognition, and drives real action. The flexibility, affordability, and user-friendliness of direct mail makes it an excellent option for any company that wishes to create a cohesive and effective marketing program. For your direct mail marketing at the Lake of the Ozarks, contact Lake Printing!
You Can Trust Lake Printing for Your Large & Small Print Needs
1. Direct Mail is Tangible
In an increasing digital world, the concept of a real thing has special weight. Mail is tangible. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail more closely, remember it better and longer, and are more likely to act on it.
2. Print Can be Personalized
Digital printing allows direct mail to be personalized more easily to cater to a specific target market or region. Personalized direct mail can have impressive results, scoring a 20% lift in response rates. Personalization isn’t just limited to copy either – you can swap out new images, designs, and more based on any criteria: demographic, geographic, even lead score.
3. Direct Mail isn't Overly Saturated
The misconception that direct mail is too expensive and doesn’t work may actually work to your favor. While your competition believes this and chooses to use only digital marketing, you've got the upper hand in an open playing field. Why compete for attention in a crowded marketplace when you can engage on a channel that nearly 80% of consumers say they always pay attention to?
4. Direct Mail is for Everyone
While we're very much a digitally driven society, nearly half of all people over age 65 do not use the internet regularly, if at all. And with the overwhelming sensory overload that the digital world and technology can create, even millennials respond to direct mail with as much vigor as their parents. 
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