Speak the Right Color Language On Your Print Media
The colors you use speak a language all their own. Whether you're trying to communicate excitement, tranquility, or security - every color can say something different. In print media, it's especially important to say not only the right thing through the words you use and the photos you choose - but also through the colors that are being implemented on your piece. You can trust the team at Lake Printing to help you choose the right colors for your print piece at the Lake of the Ozarks with our team of highly trained graphic designers at the Lake of the Ozarks. Here are a few easy descriptions of colors to help give you and idea of the message you'll be conveying.
Cool Colors
Cool colors inspire a calming effect on the viewer. Of course, if they are used alone they can have a cold or impersonal feel, so it's important to pair them up with the correct color palette to avoid that.
Blue
On the positive side, blue and give a sense of tranquility, love, loyalty, security, trust, and intelligence. Yet on the negative side, blue can also bring coldness, fear, and masculinity.
Green
Green and remind people of money, growth, fertility, freshness and healing, but it can also inspire envy, jealousy, and guilt.
Purple
Royalty, nobility, spirituality, luxury, and ambition are some of the great things purple can bring to mind. Don't forget, though, that it can also cause mystery or moodiness - neither of which are good for your small business at the Lake of the Ozarks.
Turquoise
This color, while similar to blue, inspires all new feelings of spiritual, healing, protection and sophistication. On the flip side, it also can remind viewers of envy and femininity.
Silver
Silver is glamorous, high-tech, graceful and sleek - yet it can also remind people of insincerity and being a dreamer.
Warm Colors
While warm colors are exciting, they are also over stimulating and can generate feelings of anger and violence. You want to combine the warm tones with cool tones to create a balance.
Red
Love, energy, power, strength, passion, and heat are some positive emotions associated with red, but it can also inspire anger, danger, and warning. Use red cautiously, and with complimentary colors.
Pink
Pink inspires health, happiness, femininity, compassion, sweetness and playfulness. Of course, its strengths can also be its weakness because while femininity can be a good thing, for some industries, femininity is not. I can also remind others of weakness and immaturity.
Yellow
This bright cheery color inspires just that - brightness, energy, sunshine, creativity, intellect, and happiness. Unfortunately, it also reminds some of irresponsibility and instability.
Orange
Courageous, confident, friendly, and successful are just a few positive characteristics that come to mind with this color. It can also inspire ignorance and sluggishness, though, so use it cautiously on your business materials.
Gold
While gold can cause someone to think of wealth, prosperity, being valuable, and traditional, it can also remind them of greediness and of being a dreamer.
Brown
This friendly, earthy colors reminds people of the outdoors, longevity and being conservative. It can also be dogmatic in feeling.
Tan or Beige
Dependable, flexible, crisp, and conservative are a few things that come to mind in the color tan - but it can also be perceived as dull or boring.
Gray
This shade can inspire security, reliability, intelligence, and solidarity. Yet is can also seem gloomy, sad and conservative.
Black
Protection, dramatic, class and formal are just a few things that come to mind with black. Of course, it can also inspire death, evil, and mystery.
White
White inspires goodness, innocence, purity, freshness, easy, and clean. Excellent descriptions for your business! Yet it can also be associated with winter, cold, and distant - not always good characteristics.
Red
Love, energy, power, strength, passion, and heat are some positive emotions associated with red, but it can also inspire anger, danger, and warning. Use red cautiously, and with complimentary colors.
Pink
Pink inspires health, happiness, femininity, compassion, sweetness and playfulness. Of course, its strengths can also be its weakness because while femininity can be a good thing, for some industries, femininity is not. I can also remind others of weakness and immaturity.
Yellow
This bright cheery color inspires just that - brightness, energy, sunshine, creativity, intellect, and happiness. Unfortunately, it also reminds some of irresponsibility and instability.
Orange
Courageous, confident, friendly, and successful are just a few positive characteristics that come to mind with this color. It can also inspire ignorance and sluggishness, though, so use it cautiously on your business materials.
Gold
While gold can cause someone to think of wealth, prosperity, being valuable, and traditional, it can also remind them of greediness and of being a dreamer.
Neutral Colors
Neutral colors mix beautifully with warm or cool palettes. They are great for backgrounds in your designs and help tone down bold colors.Brown
This friendly, earthy colors reminds people of the outdoors, longevity and being conservative. It can also be dogmatic in feeling.
Tan or Beige
Dependable, flexible, crisp, and conservative are a few things that come to mind in the color tan - but it can also be perceived as dull or boring.
Gray
This shade can inspire security, reliability, intelligence, and solidarity. Yet is can also seem gloomy, sad and conservative.
Black
Protection, dramatic, class and formal are just a few things that come to mind with black. Of course, it can also inspire death, evil, and mystery.
White
White inspires goodness, innocence, purity, freshness, easy, and clean. Excellent descriptions for your business! Yet it can also be associated with winter, cold, and distant - not always good characteristics.
Choosing the Right Colors For Your Print Piece
There are no "right" colors to use on your print piece, but there are recommendations, and you can use your target audience and their response to colors to help you. At Lake Printing, we can help you use colors to their fullest potential and inspire the best feelings in your clients. You can visit our website to learn more about our services, and how we can help you with your print media at the Lake of the Ozarks.
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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