Monday, June 25, 2018

Poster Marketing Strategies that Work

Posters are an excellent way to market your business in a big and boastful way. They can be a huge and effective part of your business's marketing strategy if done right. Lake Printing has some excellent ideas for making the most of your print marketing using posters to show your products and services! Check out some poster marketing tips we have to emphasis your poster marketing strategy:

Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a poster one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your posters boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity.
Have your posters printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium poster printing brings out the best in your design and also stands up better to weather and traffic.

Big and bold, posters make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, posters are one of the best and easiest marketing strategies today. Be creative and eye-catching, and your poster will be primed for serious business. Lake Printing can help design a masterpiece poster to best showcase your business and boost your business marketing. Contact us today to discuss poster printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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