The Psychology of Color in Marketing
Did you know that certain colors can invoke specific reactions in your customers? There is a lot of psychology behind how colors and influence your audience. Lake Printing is the best printing company at the Lake of the Ozarks and we have the tips and information you need to make an informed decision about your marketing materials and their color schemes. Read on to learn more!
Blue
Purple
Black
Colors each have their own meaning but don't pick a color exclusively because of the psychology that may be associated with it. The colors you choose should also fit your industry and help convey your message, tone, and type of business. A landscaping company would not want to exclusively use browns and tans, as that might convey dead grass rather than a vibrant landscape design that they want. Be true to who you are and use colors to your advantage.
Sometimes it can be overwhelming to design marketing materials from scratch without any experience. Lake Printing specializes in graphic design and we are the best printing company at the Lake of the Ozarks, and we are here for you! We are ready to help with all your print marketing products at the Lake. Contact us to discuss your next print marketing project!
Gendered Colors
While colors themselves clearly aren't gendered, there are still a lot of stereotypes attached to certain colors. For example, products that are heavily colored with pink or purple may not sell well to the male demographic. It's important to take well-established associations into account when determining your marketing color scheme so you can be as successful as possible.
The Significance of Colors
Red
This color can create a sense of urgency, excitement, and passion. It encourages appetite, so it can be a perfect color for a restaurant or eatery. It has also been shown to physically stimulate the body, so use in a relaxing spa would not be the best.
Orange & Yellow
These closely-related colors promote cheerfulness and promote optimism. It can create a sense of urgency and a low level of anxiety as well, pushing customers to buy more quickly and without thinking too hard about it. Many sale and clearance tags are marked in yellow for that reason. Both colors are also often associated with safety because they are attention-grabbing.
Green
This color invokes ideas of nature, health, and cleanness. Because of its features in environmental marketing, it can also convey the idea of being earth-friendly and responsible. Green can also produce a feeling of harmony in the brain.
Blue
Blue is considered a peaceful color that is associated with calm and stability. It can help curb appetite, promote trust, and improve focus and productivity. For those reasons, it is a great color to use in office spaces.
Purple
Purple most commonly conveys the idea of royalty and formality. It is used a lot to promote products and services that pertain to the beauty and fragrance industry. Purple can even stimulate problem-solving as well as creativity.
Black
Black speaks of power, stability, and strength. It should be used with care and to make important statements. If marketing is overwhelmed by black, it can be hard on the eyes.
Grey
Grey
This more neutral color can invoke many different responses depending on the undertone of the particular hue. A blue-toned grey can convey feelings of calm, while a green-toned grey gives off feelings of nature and earthiness. A true grey can symbolize age and wisdom as well.
White
White
White can either be used to convey the absence of color or to portray feelings of purity, cleanness, and brilliance depending on how it is used. Too much white space can feel empty and void. Like black, it should be used intentionally and with care.
Marketing with Color
Colors each have their own meaning but don't pick a color exclusively because of the psychology that may be associated with it. The colors you choose should also fit your industry and help convey your message, tone, and type of business. A landscaping company would not want to exclusively use browns and tans, as that might convey dead grass rather than a vibrant landscape design that they want. Be true to who you are and use colors to your advantage.
Professional Printing at the Lake
Sometimes it can be overwhelming to design marketing materials from scratch without any experience. Lake Printing specializes in graphic design and we are the best printing company at the Lake of the Ozarks, and we are here for you! We are ready to help with all your print marketing products at the Lake. Contact us to discuss your next print marketing project!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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