Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.
Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.
Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.
Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.
Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.
Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.
Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.
Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!