Thursday, January 11, 2018

Print Tips to Improve Your Business Growth

As a business owner, one of your goals for 2018 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.

Create a Resource for Your Customer that Can Lead Them to Your Website
Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential customers to learn more information about you.

Consider Using Print Stickers To Generate Brand Awareness
Have you ever ordered a new product, and they send a sticker along with it? When you place this sticker on your car, notebook or computer, you are endorsing this product. You are helping to generate brand awareness for the company that you love. If this works for other businesses, this same tactic can work for you as well. Don't forget to put your website strategically on this sticker, you just never know when it will catch someone's eye and they will want to know more!

Design A Catalog To Establish Authority
A custom catalog is a great way to establish your authority in your product. For example, if you sell a line of vitamins, you can create a catalog to showcase the wide variety of your products. You can also include articles about how your product can help people and improve health. You can then distribute this catalog to the waiting rooms of different health care providers. While people are waiting, they can flip through your catalog, and learn more about your business. If the health care provider sells your products, then it's even easier to gain more customers.

Create a Printed Thank You Letter to Valued Customers and Clients
One way to make your current customers feel valued and appreciated is to provide them with a custom printed thank you card. This is a great way to also bring your business back to the forefront of their mind. You can even include a coupon for your product or service to encourage them to come back and visit. In fact, studies have shown that 83% of shoppers have made an unplanned purchase based on a promotion/coupon. Another valid reason to send a coupon, is that 89% of consumers still use a paper coupon to make their purchases, versus a digital coupon.

Promote Your Business with Lake Printing
We specialize in creating personalized print products to help maintain your brand recognition, and increase customer reach. From custom printed catalogs, brochures, business cards and promotional products, we can help you achieve your business goals through print products. Give us a call today to learn how we can help you accomplish your goals this year, and many years to come!

You Can Trust Lake Printing for Your Large & Small Print Needs

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