9 Strong Words You Can Use In Print Marketing
While the graphic, colors, and paper all play a role in the success of your print marketing, one of the biggest aspects is the words that you use. A picture may say a thousand words, but there is still a fundamental difference between reading words and looking at images. As you're writing the material for your next print piece, keep these nine words in mind and see how much of an impact they can make.
Example:
If you aren't seeing the results you desire from your marketing - try delivering your message right to their door. Every Door Direct Mail (EDDM) gives you the opportunity to select the ideal market, and tell them exactly what YOU can do for them!
Who doesn't love to get something for free? You can quickly grab the attention of your clients when you offer something that they either can't get anywhere else or something that they will use.
Example:
Do you think that marketing is too expensive for your business? Don't count on it! Visit our website for a FREE quote! See how easy you can reach your clientele through our print materials, promotional products and more.
Using this word can help to show your consumer WHY the need what you offer. Because you're the best, because you're faster than the competitor, and because you have the best prices.
Example:
Why do you need print marketing? Because your clients need to see what you have to offer. A customer may not just wander into your door on their own, but if you entice them through print marketing, you could see amazing results.
Allow your client the ability to feel secure in giving you their business. If they feel like they aren't risking anything to work with you, you've already won half the battle.
Example:
Are you looking for a risk-free way to market to your clients? Try promotional brochures. You can fit more information on them than a business card, while not overwhelming them. Include bright photos, powerful text and watch the sales come flying in.
Example:
The secret to great marketing is great graphics. Did you know that companies who incorporate design usefully within their organizations increase the demands for their services and for their product? Hire the best graphic designers at the Lake of the Ozarks to create a print piece that will grab the attention of your clients.
Fast. Everyone wants something quickly, whether it's their breakfast or their product. By instantly gratifying that need, you can give them a payoff for their time/money.
Example:
Do you want to see instant results in your marketing? Add a call to action. Tell your customer what to do with the information you've given them. Do you want them to call you? Make your phone number bold and obvious. If you want them to visit your online retail store, use a QR code to direct them there or give them an offer they can't refuse for signing up for your newsletters.
Example:
Do you want to make great impressions around the holidays? Give them the gift of your services - but time is limited! Place your print or promotional order as soon as possible to guarantee it's finished in time.
Would you sign up for something that you thought would be difficult? Or a hassle? Your clients most likely won't either. Make buying from you EASY, efficient, hassle-free.
Example:
Are you looking for an easy way to grab the attention of new and old customers? Try a promotional product! Not only is it easy to place your order, but it's easy for your client to get a hold of you when your name and phone number is displayed prominently on their favorite pen.
Example:
Do your customers know about the services you provide? Don't miss out on the chance to introduce yourself to them with a full-color banner. You can capitalize on your message with full-color photos, fonts, graphics and more.
YOU
Marketing is always about the consumer, when you use a word that denotes that, you capture the purpose of your marketing. Remind them why they need your product or service.Example:
If you aren't seeing the results you desire from your marketing - try delivering your message right to their door. Every Door Direct Mail (EDDM) gives you the opportunity to select the ideal market, and tell them exactly what YOU can do for them!
FREE
Who doesn't love to get something for free? You can quickly grab the attention of your clients when you offer something that they either can't get anywhere else or something that they will use.Example:
Do you think that marketing is too expensive for your business? Don't count on it! Visit our website for a FREE quote! See how easy you can reach your clientele through our print materials, promotional products and more.
BECAUSE
Using this word can help to show your consumer WHY the need what you offer. Because you're the best, because you're faster than the competitor, and because you have the best prices.Example:
Why do you need print marketing? Because your clients need to see what you have to offer. A customer may not just wander into your door on their own, but if you entice them through print marketing, you could see amazing results.
RISK-FREE
Example:
Are you looking for a risk-free way to market to your clients? Try promotional brochures. You can fit more information on them than a business card, while not overwhelming them. Include bright photos, powerful text and watch the sales come flying in.
SECRET
When this "s" word comes up, you can't help but be interested. Provide special tips, tricks or deals to you clients, with this 'secret' information.Example:
The secret to great marketing is great graphics. Did you know that companies who incorporate design usefully within their organizations increase the demands for their services and for their product? Hire the best graphic designers at the Lake of the Ozarks to create a print piece that will grab the attention of your clients.
INSTANTLY
Fast. Everyone wants something quickly, whether it's their breakfast or their product. By instantly gratifying that need, you can give them a payoff for their time/money.Example:
Do you want to see instant results in your marketing? Add a call to action. Tell your customer what to do with the information you've given them. Do you want them to call you? Make your phone number bold and obvious. If you want them to visit your online retail store, use a QR code to direct them there or give them an offer they can't refuse for signing up for your newsletters.
LIMITED TIME
If clients think that something won't last for very long, it creates a sense of urgency, thus improving your chance of them acting on your request.Example:
Do you want to make great impressions around the holidays? Give them the gift of your services - but time is limited! Place your print or promotional order as soon as possible to guarantee it's finished in time.
EASY
Would you sign up for something that you thought would be difficult? Or a hassle? Your clients most likely won't either. Make buying from you EASY, efficient, hassle-free.
Example:
Are you looking for an easy way to grab the attention of new and old customers? Try a promotional product! Not only is it easy to place your order, but it's easy for your client to get a hold of you when your name and phone number is displayed prominently on their favorite pen.
DON'T MISS
Consumers are afraid of missing out - from deals to opportunities.Example:
Do your customers know about the services you provide? Don't miss out on the chance to introduce yourself to them with a full-color banner. You can capitalize on your message with full-color photos, fonts, graphics and more.
Marketing at the Lake of the Ozarks
Lake Printing is ready to help you with your marketing needs. From print materials to promotional products, and everything in between - we can help you make a great impression We have ben located at the Lake of the Ozarks for over sixty years, and we look forward to continuing to support your business with our services. Visit our website to learn more, or give us a call at 573-346-0600.
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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