10 Print Marketing Lessons from Lake Printing

March 28, 2017

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.

Choose Quality

Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

Create an Emotional Connection

It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

Measure Your Marketing

Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

Utilize Promotions

Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

Be About People

People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

Know Who Your Customer Is

In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

Use Weakness as a Strength

“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning.”

– Reed Hastings, Co-Founder, and CEO of Netflix

Focus on Problems and Solutions

If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

Market To Your Customers Shopping Habits

There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

Be Creative!

Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Marketing at the Lake of the Ozarks

Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services at the Lake of the Ozarks, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

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