Business cards have been around since at least 17th century Europe. At that time, they were used to announced the arrival of well-known aristocratic people to their town or home. In 2019, we still use these small pieces of paper to announce who we are and what we do, and they are still just as important today as they were then. You business card may be the first impression that someone received of your company, and you want it to be a good one.
At Lake Printing, we can help you achieve business card success through the design and style of your card. If you think that business cards are going out of style, think again. Here are five reasons they are just as important as ever.
1. They are An Effective Marketing Tool
Internet marketing, direct mailing, and search engine optimization are all great ways to market your company. There is still something very effective in a person to person meeting sealed with a handshake and a business card exchange. The best thing about business cards is that they continue to market for you well after a meeting. After you meet someone with a product you're interested in, you take their card, and even months afterward, you still find their card on your desk, in a drawer, your purse or your wallet. While the meeting only lasted ten minutes, your card can stick with a person for months, constantly reminding them of your product.
2. Exchanging Digital Information Can Be Impersonal
While it can be extremely convenient to exchange phone numbers and emails via digital information, it can also be extremely impersonal. One of the biggest assets to business is marketing and making connections. It's hard to make those same meaningful connections when two people are buried in their phones. Carry professional business cards with you through your day and be prepared to make meaningful connections with potential clients.
3. Your Business Card Can Still Be Your Best First Impression
There are many instances where your business card goes ahead of you, and your customer will see your card first. In these situations, you want your card to make a great first impression! They can show what you do, where to learn more about your business and who to contact when they have more questions. Let your business card do the talking first, and see how great a sale can be with them.
4. Creative Business Cards Get Shared and Continue to Market For You
When you meet a prospect, and exchange information the encounter can end there, but if you have a creative business card, your marketing could keep going on. A creative business card can be shared more and shown to more people than a card that just has the basic information. We can help you create a business card that not only stands out but continues to make a great impression.
5. Business Cards Show That You Place Importance on Preparation
Have you ever met a person who represents a business or product and when exchanging contact information, they slide over a cocktail napkin with scribbles? While it doesn't necessarily mean that you won't still work with them, it doesn't exude a professional demeanor that you'd like to see out of a business connection. show that you are prepared and professional with business cards that stand out.
Make An Impact With Your Business Cards
At Lake Printing, we specialize in creating a card that not only makes you and your business look better but also improves your professional marketing. We have been at the Lake of the Ozarks for over 60*** years helping businesses to take their companies to the next level through visually appealing print pieces that make a difference. If you're ready to see what professional print materials can do you for you, contact us today!
You Can Trust Lake Printing for Your Large & Small Print Needs
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