Top 3 Print Marketing Tools to Expand Your Business
In the past, we have discussed the many reasons why print marketing is still a valuable form of marketing for your Lake of the Ozarks business. We have delved into different types of print marketing and what Lake Printing, your number one printing company at the Lake of the Ozarks, can do for you in terms of creating the perfect print marketing product. We are going to go back to basics and discuss the top three print marketing tools that you should be using to expand your business and increase your customer reach.
Business Cards
Business cards are an excellent way to reach out to potential new clients. They are easy to carry and can create a big impact within a small, tangible format. When people can carry a reminder of your services around with them at all times (say, in their wallet), they are more likely to call your business in a time of need. Having current clients recommend your services by handing out your business cards is another way to increase your visibility to potential customers or clients. It’s an easy way to pass around advertisement for your business.
Flyers
Again, people are more likely to react to tangible things. Receiving a flyer in the mail or picking up a flyer from their favorite local hang-out is a great way for potential clients to get to know your business. They are able to see your services outlined in an easy-to-read format, and their eye is drawn to a graphic or perhaps a logo that makes your flyer stand out. If you have an upcoming event, and you are handing out flyers in the community, those who take the flyers are more likely to continue to look at them as they empty their bags or pockets when they arrive home. This is another reminder of your business that will stick in their minds. Handing out flyers also brings a personal touch to your business - the passing of a flyer from one hand to the next reminds potential clients that there are people behind the business.
Newsletters
Newsletters bring yet another personal touch to your marketing strategy. Current clients will love to hear what is new or upcoming in your business and potential clients will receive a well-written document of your day-to-day business life, including your business “family.” This personal touch often brings customers to businesses as they feel like they can trust you more than another company. It also feels nice to receive something in the mail – it feels personal and thoughtful, and again is both tangible and eye-catching. Getting to know your business this way can make a potential client feel like they know you and your business, which again leads to trust.Lake Printing Company, Inc. started as a small letterpress shop in 1949, and has grown substantially over the years. We want to help your business grow in the same way. Let us help you with your Lake of the Ozarks business’s print marketing needs!
Comments
Post a Comment