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Showing posts from May, 2022

How to Elevate Your Marketing with Lake Printing!

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At Lake Printing our goal is to help you elevate your business by utilizing the best tools and resources that we have to offer! Our services and products are specifically tailored to ensure that your marketing is made simple and effective. Plus, we have a stellar team who are incredibly knowledgeable and ready to help assist you with every step of the process! Our Midwest printing company has been around for decades and over that time we have picked up a thing or two, that's why we want to go over how Lake Printing can help boost your marketing! Keep reading to find out how! Professional Graphic Design Making sure you have marketing designs that are bold, pop, and grab your viewer's attention is vital to attracting clients to your company. At Lake Printing we have some of the best graphic designers in the business!  Our graphic designers will work collaboratively alongside you to bring your visions to life. In having a solid foundation of marketing, you can begin building your...

Why Are Paper Prices Going Up

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It seems like inflation is impacting everything in the marketplace including paper prices.  In this Blog, we will outline some of the factors that are causing paper prices to go up.  As always, if you have any questions about printing, graphic design, digital printing or any of our other services, please contact us - www.lakeprinting.com.  Remember, if you can think it, we can ink it! Factors impacting paper pricing The economy has grown along with e-commerce demands The demand for paper and paper products has gone up as the economy has grown.  Demand for packing materials in particular has grown, mainly as a result of the pandemic.  More people are buying on line and companies need packing material to meet this higher demand.   Paper manufacturing has fallen Paper manufacturing capacity in the United States has fallen. Several major mills have reduced their production. Georgia-Pacific, for example, scaled back operations at its facility in Camas, Wash...

3 Tips for Creating Outdoor Marketing That Works!

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In the world of marketing there tends to be a plethora of avenues to explore and no specific method is full proof, that being said there definitely are tactics that have been utilized for many years and for many different companies to lead them to success. One of the best and most popular ways to market has to be outdoor signage.  With outdoor signage being as popular as it is it can be difficult to determine how to best get your business's name out to potential clients in a meaningful and impactful way. That's why we want to discuss our top 3 tips for creating outdoor marketing that really works!  Tip #1: Location is Everything Making sure your outdoor marketing is in a prime location is a sure way to attract potential clients, as well as stay relevant in the minds of existing clients. When you have your outdoor signage in an area with low traffic, you can anticipate the same reaction with your existing and potential client base. Once you spruce up the location of your outdoo...

Avoiding The Summer Slow Down

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 When we think of summer, the thoughts of barbecues, vacations, swimming, and fun probably are some of the first terms to come to mind. For the savvy business owner, one other term that is prevalent is summer slow down. As most of us enjoy the lovely weather of summer, so do the clients and customers that we serve, which can lead to a decline throughout the summer months, as a client base may be out and about so much, it may not be a top priority to focus on the services they normally receive.  Luckily, there are tips and tricks to help avoid the summer slow down, that way your business can stay booming, even when the season changes, and our team is here to provide the best marketing solutions for you to utilize for your company. So, let's dive in to some of the best methods to avoid the summer slow down! Make Your Marketing Relevant As the seasons change, you should be looking into providing marketing that is relevant to the season. For summer, some great ways you can market...