5 Ways to Create Eye-Catching Packaging

February 18, 2016

We can help you create a packaging for your product that helps it to fly off the shelves! While they may say "don't judge a book by its cover," your product will be judged by its packaging. It's time to get your pulse on the trending designs and design a packaging that will catch your customers attention, and leave them intrigued enough to buy it. In fact, according to Business Insider, the first impression generally takes about 7 seconds, and judgements are made based on the quick information they gathered

Here are a few things to keep in mind as you are thinking about your packaging, and learning how to brand your company and products.

Keep It Simple

The packaging of your product has a very distinct purpose, and you want to operate within that. You want the packaging to be eye-catching, easily transportable, include warnings, as well as preserve and protect your product. Custom packaging can be a great investment, and extremely valuable, helping you to make the most from your marketing money.

Look Past the Shelf

Think of the lifestyle that your potential customer may have. This will help you create a packaging that will fit their needs and the needs of your product. Think about how long the packing will remain in your customer's home. If your product is something that won't be eaten or consumed right away, make sure that the packaging is sturdy enough to last until the product is gone. By thinking about different lifestyle's, you can help make a more effective product packaging.

Think Green

Many consumers are also becoming more aware of their recycling habits. As you're designing and making decisions about your packaging, be aware of environmental issues, and how your packaging may impact them. Creating striking packaging designs that double as eco-friendly can also help a customer choose your product over another in some cases.

Think Outside the Box (Or Bag)

When creating your design, or thinking of a concept, you can rely on the Lake Printing team to help you come up with something creative. While you want your packaging to be simple, thinking outside the box will help achieve the bold look you may be looking for. Incorporating new textures, colors, and fonts can help make an attractive impression.

Consider Branding

Many people look for your product based on the packaging as they skim the aisles. You'll want it to be unique and stand out. If you're looking for your favorite cold medicine and it's packaged in a brightly colored box, your eye will be drawn to it. If you have many products on the shelves, consider keeping the branding similar so the consumers know which belong to your company.

Creating Unique Product Packaging

At Lake Printing, we can help you achieve product packaging that will grab the attention of your consumers, but also effectively markets your business. Our die cutting process is top of the line, and we take your needs serious. Contact us today to learn how we can help you not only with your packaging at the Lake of the Ozarks, but with all of your other printing needs as well!

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