The Benefit To Business Cards
In this digital age where people are more apt to trade physical for digital, it's important to know where you stand as a small business. While some businesses want to incorporate all things trendy and digital, even with business cards, there are still many who prefer the paper business cards. How do you know what is the right choice for your business, and are you supposed to abandon the practice of physical business cards altogether? Here are a few advantages to a paper business card that you can't get with the digital versions.
The Personal Interaction
There's nothing like making a connection with a client or potential customer and being able to hand them your business card. This interaction is smooth, clear, and concise. While you can pull out your phone to take down their information, or exchange digital cards, this interaction becomes much less about the personal connection and draws your focus to your phone. You then have to find the program, click the buttons, and the contact has been broken. When using paper business cards, you can maintain eye contact the entire time, as you reach into your pocket to grab your business card. You can then shake hands while handing them your business card, and make an impact on them. This exchange may seem archaic, but it's also timeless.
Creativity
Have you ever looked at a digital business card? It doesn't have the same feel or looks as a paper business card. You can embody everything about your business in one piece of 2.5" x 3" piece of paper. From the colors and photos, you choose to the fonts and paper type. You can be as elaborate or as basic as you want with a paper business card and portray your business and it's purpose. While some apps allow you to customize your card with colors or even photos, it still doesn't have the same appearance as a paper business card.
Becoming Memorable
Finally, when you hand someone your business card, you are making an impression. You are becoming a memory, something they can recall. When a customer sees your business card sitting on their desk or kitchen counter top - they can quickly remember their introduction with you and know who to call. You are also using brand recognition because when they see your logo in other places, they will become familiar with it. Once your name is programmed into someone's phone or business card app, what are the chances that they'll call you back? What if you get lost in their phone never to be called again?
Do You Want To Make Great Impressions?
Do we think that there isn't a place for digital business cards? No. In fact, in some situations, it can be a huge asset to your business, but it's going to be hard to replace the value of a paper business card. At Lake Printing, we know how important it is to make great impressions, and that's why we work hard at what we do. We know that every business card you hand out is making an impression on your potential clients and customers - and we value that. Trust us when you needs business cards at the Lake of the Ozarks - we won't disappoint. We would love to give you a quote on the best print products at the Lake of the Ozarks, please visit our website, or give us a call at 573-346-0600.
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