5 Print Marketing Ideas to Make your Business Stand Out
In today's
world, everyone thinks that digital has taken over the marketing sector. Taken over is a strong statement. Digital marketing is a very important part of
your marketing plan but print marketing is still and always will be a vital
part of a small business marketing strategy.
Customers still appreciate being able to look, touch, and feel products
that interest them instead of just viewing a photo or video. We have compiled 5 print ideas that can make
your business stand out from the rest.
Placing your
logo strategically on products that are used in everyday life is a very effective way to promote your brand.
With the technology used every day throughout the business and personal
world a few items, this will work on are flash drives, phone chargers, and pop
sockets. Everyone has their phone with
them 24 hours a day, so a pop socket can promote your business every time
someone is using their phone. Other
items that are great promotional giveaways are koozies, t-shirts, and
bags. Even though these are giveaways,
remember quality still matters. No one
wants to wear a t-shirt that is not comfortable. You will get more out of the t-shirt giveaway
if your t-shirt is comfortable and made of good quality.
Business
Cards & Loyalty Cards
Business
Cards is a print product that every professional carries with them to events,
networking socials, business meetings, conferences, and tradeshows. A professional business card will stand out
to potential clients. Thinking outside
the box with your business card design can create a conversation that will help
potential clients remember you over your competition.
Loyalty
Cards have become a staple in many businesses like retail, grocery stores, and
gas stations. Having a few options
designs for the loyalty card is a great idea.
Some people like to carry them in their wallet and others keep them on
the key ring for easy access. Make your
loyalty card stand out above the rest by placing your logo strategically on the
card so the user can easily identify your business card.
Gift Cards
Businesses
can choose from several different styles and features when ordering gift
cards. It is common for restaurants to
use magnetic strip gift cards, while retail stores often use bar code style
cards. Face Value cards are great for
small businesses that don't have a POS System, or the company is using the
cards as a promotional item. Smartphone
transactions have increased the use of QR Code gift cards. When ordering a gift card from your printer
make sure you think about the feature that will be best for your company.
Birthday
& Holiday Cards
Birthday and
holiday cards are a great way to personalize contact with your current
clients. This print technique can also
drive sales to your business by including a coupon or a small gift card. Mailing out printed cards will also help you
keep your CRM up to date. When a card is
returned you will know the address that you have in your CRM needs to be
updated.
Banners
& Posters
Banners are
a great way to attract road traffic to your store or catch the attention of
someone passing by at a trade show or event.
Your banners should be colorful without a lot of text to achieve the
goal of attracting the potential customer to stop and speak with someone at
your business or booth.
Posters are
a great way to show off products that are on sale. We have found the using the foam board as a
backing of the poster will extend the life of your poster.
LakePrinting is always here to help every current and potential client, no matter
the size of the job. Our staff can
create projects as small as business cards up to large direct mail campaigns. Call us today for a free
quote on the project you are working on at 573-346-0600 or visit our website
www.lakeprinting.com.
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
Comments
Post a Comment