7 Print Marketing Tools That You See Almost Everyday
In the world today everyone keeps saying marketing is all digital. That is furthest from the truth. All though digital marketing is at everyone's fingertips with smartphones, tablets, and laptops, print marketing should still have a place in your marketing budget. At Lake Printing, your number one printing company at the Lake of the Ozarks, we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience.
#1. Billboards
As you drive down the road, you will notice billboards that line the road. Billboards is a large scale print marketing tool that is used for businesses of any type to brand their message. Whether you are promoting a restaurant, dealership, or and event, billboard marketing is a great way to catch thousands of people's attention everyday as they drive down the road.
#2. Storefront Signs
Every business should have a store front sign to alert customers of their business. These signs come in all different shapes and sizes. A storefront sign should be easy to read, eye catching, and big enough to see from the road. Every person probably sees at least 10 storefront signs on a daily basis, some up to 100 depending on where you live.
#3. Car Wraps & Magnets
You can't drive down the road anymore without seeing a business vehicle that is wrapped with their logo, services, and contact information. This has become a very popular marketing tool for businesses over the years. This allows everyone on the road to see your brand multiple times a week and possibly a day. Every car you pass could be a potential customer / client.
#4. Banners
You will often see companies use banners as a marketing tool when they are having a large sale. Banners are a great way to catch people's attention from a distance. Use colors that will stand out and a font that is large enough to see from across the room. The perfect sales banner will allow a business to convert potential customers to a customer for a small cost.
#5. Posters
Displaying posters in your business is a technique to sale prices on multiple items, specs of a product, or a warranty that is offered for a specific product.
#6. Restaurant Menus
Most people don't think of menus as print marketing but they are a must in the food industry. A professionally printed menu shows you customers you take pride in the food you are preparing. It also allows a restaurant to showcase weekly specials, entrees, and appetizers in a professional manner.
#7. Promotional Products
Promotional products are used in everyday life. When you go to the bank, notice the pens they hand you have their logo on it. Many businesses will often use their promotional products in the office, for example coffee cups, flash drives, and calendars. Businesses will often use promotional products as holiday gifts. Calendars is another great example of this, if you hand out your calendar you will often see other companies hang your calendar on their wall, giving your business more exposure.
Hopefully now that you have read this blog, you will notice these print marketing tools from day to day. Trust the professionals at Lake Printing to provide your company any of these marketing tools. As the Printing Hub of the Midwest, we want your business to succeed with professional print services that will expand your business. To request a quote on any print services visit our website or give us a call at 573-346-0600.
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