How to Build a Brand That Will be Remembered
We can all agree that being recognized as reputable and valuable is important for any business. You'll want to build a brand for your business that people recognize and resonate with as soon as they see your logo. In this week's blog, your premier printing company at the Lake of the Ozarks , Lake Printing is going to give you three steps to help build a memorable brand. Be Consistent Brand consistency is essential to building the brand to be remembered fondly. It coincides with familiarity, which leads to trust and therefore more business & referrals. It can be tempting as your business grows, to make continuous adjustments. However, this can cause your brand to stray away from its original message. Once you find the "magic formula" that works for your brand - stick with it! Innovations are still great and if you must adapt to something affecting your market, do so... but make sure your message stays on target. Keep It Simple... Studies have shown that you only...