5 Ideas to Create an Eye Catching Restaurant Menu
Are you getting ready to open a new restaurant or already own a restaurant, but thinking about updating your menu with a fresh, new look? A menu is one of the first impressions a customer has of a restaurant, and how you present your dishes in print can be just as important as what your server delivers to your customers’ tables. A great restaurant menu is not just a list of dishes you offer, it is also a unique sales tool. Read on for 5 ways a professionally designed and printed menu can boost your business and leave your customers hungry for more!
If you have the concept of your menu together and need help with the actual design and layout of the menu, Lake Printing has graphic artists that can sit down with you and discuss your vision. Having a graphic artist do the actual design will help your menu stand out from your competition! Our print team can help you choose the perfect material for your menu to stay beautiful for an extended period of time. Contact the printing hub of the Midwest for all of your print and design needs. If you can think it, we can ink it!
1. Keep it Simple
Customers appreciate a simple and to the point menu. A menu that has the thickness of a book is not necessarily the best route to take. This problem generally happens when restaurants include photos of each item on the menu. Instead of photos, try listing out the ingredients of the dish to help cut out a few unnecessary pages within the menu. If you insist on including photos of certain dishes, hire a professional photographer to capture the perfect image of the dish.2. Your Menu Should Be Easy to Read
Font is important. Hard to read fonts and too much text can make it difficult for customers to take in a list of your offerings. Customers are looking for a menu that they can quickly look at dishes and decide what sounds appealing to them. You can use color, bold type, and font size to distinguish the difference in sections, dish names, and ingredients. You do not want to overwhelm them, so keeping your menu simple will be a great way to keep your menu eye-catching and functional.3. Create Appropriate Sections
Think logically while designing the layout of the menu. Your goal should be for customers to easily find a dish on the menu. A customer’s eyes will generally lead them to the middle of the first page on a menu. This is a great spot to put any specials that the restaurant has. The top right corner is the ideal placement for the entrees/main course. Consider using boxes around dishes that you would like to promote, which can help increase your dishes with higher profit margins.4. Forget the Dollar Sign
Although some upscale restaurants choose not to put pricing on their menu, most restaurants still do. The dollar sign is a symbol that immediately allows the customer to realize they are spending money. Taking the dollar sign out of the equation and only putting the numbers subconsciously allows the customer to have a different perception of the menu.5. Choose an Aesthetic Color Scheme
Deciding on the color scheme for your restaurant menu is important. You want the colors to match the mood and environment of your restaurant. It also helps to choose colors that will go with the type of cuisine you are serving or using colors that trigger hunger, such as red, yellow, and orange.
If you have the concept of your menu together and need help with the actual design and layout of the menu, Lake Printing has graphic artists that can sit down with you and discuss your vision. Having a graphic artist do the actual design will help your menu stand out from your competition! Our print team can help you choose the perfect material for your menu to stay beautiful for an extended period of time. Contact the printing hub of the Midwest for all of your print and design needs. If you can think it, we can ink it!
You Can Trust Lake Printing for Your Large & Small Print Needs
Comments
Post a Comment