Lake Printing

Building your brand and gaining exposure to a broader audience takes plenty of time and effort. There are many ways to go about campaigning your business, but whichever strategy you decide to utilize, you need to be sure that you are adding in that extra something special to really make your company stand out and appeal to an audience. By incorporating extra flair into your marketing campaign, you are one step closer to securing your current client base, as well as gaining new clients. So, how do you add flair to your marketing campaign? There are different methods, but the team at Lake Printing has compiled a list of some of our favorite marketing solutions that you can apply for your business.  Your Logo is Everything You can post all kinds of different media to your social pages, whether it be photos, videos, blog posts, etc. without having a distinguishable logo that grabs your audience, you won't be recognizable. Your logo is a symbol of your business- it is sort of like putt...

Marketing your business is vital for the growth and development of your company. There are a plethora of ways you can market your business, from promotions on social media, to business cards, and a popular method- large format printing. When it comes to business printing needs, large format prints can be exceptionally beneficial to promotion and marketing. At Lake Printing, we know how valuable it is to ensure the success and growth of your business, which is why we are going to divulge into why you should use large format printing for your business needs.  Longevity One of the best reasons as to why you should look into large format printing is the fact that they will last you a lot longer than a Facebook post. Not to mention, large format prints tend to be significantly more durable and more resistant to damages, which is beneficial for you since you won't be needing to switch it out so frequently. Whether you are using a banner or if you are placing a wrap on a vehicle- they ar...

You may wonder if it is in the best interest for your business to hire a graphic designer. There are tons of different rationalizations you can make in favor or opposed to the idea, but you may find that hiring a professional graphic designer comes with some wonderful perks that you and your business can utilize! Developing your brand should be something that you consider heavily and hiring a graphic designer may just be the key to unlocking all of the potential that your business can achieve. Let’s take a look at some of the perks of hiring a professional graphic designer and shed some light into the matter. Save Yourself Some Money Who doesn’t like saving money? By hiring a professional graphic designer, you are investing in a long-term asset for your business! When you start the process of branding your business, using an amateur or doing it yourself can actually cost you money in the long run, as you may have to completely re-brand to get the results you want. Having someone de...

The brand of your business is everything. Your brand is what helps people identify your company and your products your company offers. Yet so many people tend to associate brand with your logos or slogans, but these are really promotional tools to market your business to the public. So, what is branding? And should you consider re-branding your business? Branding is how your company is perceived by individuals- think of feelings towards a company, perception is the key word here. There are a few things to consider when re-branding, and the team at Lake Printing has put together a list of some of the pros and cons of re-branding and whether your company should look into doing so. The Pros of Re-Branding For starters, one of the best pros when re-branding is the increased levels of engagement. Change can be exciting! Not just for your company, but also for your consumers. They may find your changes to be interesting and apply more to them, which in turn creates a great amount of engag...