Re-Branding Your Business: Should You Do It?

The brand of your business is everything. Your brand is what helps people identify your company and your products your company offers. Yet so many people tend to associate brand with your logos or slogans, but these are really promotional tools to market your business to the public. So, what is branding? And should you consider re-branding your business? Branding is how your company is perceived by individuals- think of feelings towards a company, perception is the key word here. There are a few things to consider when re-branding, and the team at Lake Printing has put together a list of some of the pros and cons of re-branding and whether your company should look into doing so.

The Pros of Re-Branding

For starters, one of the best pros when re-branding is the increased levels of engagement. Change can be exciting! Not just for your company, but also for your consumers. They may find your changes to be interesting and apply more to them, which in turn creates a great amount of engagement and interaction from your customers.

Another pro of re-branding is that you very well may attract a whole slew of new customers. Although, it probably goes without saying, having an influx of new customers for your business is great! Plus, these new customers may engage heavily with your business, which can lead to an increase in awareness and interest from potential customers.

Re-branding also offers you the opportunity to develop new ideas and missions. If you are not loving the look your business currently has, re-branding gives you a means to explore the creative and logistical sides of your business and determine what values you want to focus on. In addition to this, you can also discover new ways to market, utilizing different printed and digital methods, like new graphics, signage, and promotional items!

The Cons of Re-Branding

One of the biggest concerns associated with re-branding is the fear of losing customers, which is a valid point. You cannot guarantee that all of your current customers will love your new brand, and quite honestly, even if you did everything perfectly, they still may fall off from your business. The biggest way to avoid fallout, would be to really highlight the intent and reasoning behind your choice to re-brand. People love transparency and appreciate when the businesses they work with are open and honest with them.

Re-branding can be incredibly expensive. It is probably well-known, but re-branding isn’t exactly cheap. It is vital to make sure that you are working within your budget. Luckily, at Lake Printing, we offer a ton of different services at affordable rates, that way if you do decide to re-brand, it won’t take as much of a toll on your wallet.

Realistically, re-branding is a decision that only you can make for your business. There are tons of pros and cons that we did not list here, but truly, re-branding is a way to make change in your business. Whether you feel that change is warranted, only you can decide, but if you do decide that re-branding is the route you want to take, look no further than Lake Printing for all the assistance you need. We offer a vast array of printing services specifically tailored to ensure that your business is being perceived the way you are intending. If you would like to learn more, request a free quote, or check out our website at www.lakeprinting.com