When Should You Be Updating Your Business Cards?

Business cards are a staple for any business, and more importantly, any brand for your business. They are what your clients will see when they think of who to contact for the services they need. That being said, you want your business cards to really stand out, but you don't want to keep the same old design for years and years. You can brand the same, but always rejuvenate the style to keep things fresh and innovative for your business name. 
So, how often should you be updating your business cards? Is there a specific time that you need to prioritize? The printing hub of the Midwest has the answers you need for those questions, and much more! 
Keep reading to find out when you should be updating your business cards! 
Is Your Information Updated?
Although it probably goes without saying, one of the first things you should ask yourself when determining whether or not you want to update your business cards is, "Is the information on my card updated?" 
As with the times, things change! Including your business. You may have gotten a new number, or added a 2nd number. Or, you may have relocated, or opened up another location that you would prefer to market vs the original- depending on your preference of course. Maybe you have changed your logo or color scheme and want to showcase your re-branding by displaying it proudly on your new and improved business cards! 
Whatever the situation, ensuring that your business card has updated information is vital, as without it, you will have a slew of current and potential clients find it difficult to reach you, and that can really hurt your business market in the process. 

Is Your Business Card Boring?
To put it bluntly, no one reacts to a business card that is lacking in inspiration. If you have a business card that just reads your name, business, with none of the branding that you want your company to convey, then it is probably in your best interest to update your business card.
Not the creative mind? That's okay! Our expert printing team has some of the best graphic designers in Missouri and have plenty of creativity to spare! Which means, you don't have to worry about developing the brand for your business cards, but you get to reap all of the benefits- sounds like a win/win to us! 

Are You Receiving More Business?
Another topic to consider is whether or not your business cards are generating any additional business. Are people actually retaining your cards, or are they ending up in the waste bin? As technology advances, QR codes are becoming increasingly popular on business cards as they can lead directly to the site your client is needing- which, is your business! 
But, if you are noticing that your searches, market, and client base are staying stagnant or decreasing, it may be time to consider a redesign and add some extra flare. Your clients will realistically keep your business card for when they need your service again, but if the card doesn't make an impression, you probably won't stick out to them when they need your services. 
Deciding to update your business cards is a big decision! So, don't do it alone! Let the team at Lake Printing help you create and distribute your new business cards! 
To get a free quote, check out our website, www.lakeprinting.com

You Can Trust Lake Printing for Your Large & Small Print Needs

 

www.LakePrinting.com

 

6815 Hwy 54 • Osage Beach MO 65065

573-346-0600



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