Lake Printing

In a world where everything is made easily accessible through internet searches - it's easier than ever to accidentally break the law with your print materials. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not always up for grabs. So we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print marketing materials . The Definition There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious. Protecting Your Print Materials There are two thi...

You understand how competitive the business market can be - especially in a small town. Small businesses are always looking for the best way to promote their company, a way that will increase their customer base and boost sales. We don't have to tell you what you already know. But what we will tell you is that there are ways that you can outsmart and out-market the competition! Today we're sharing with you a few reasons why great graphic design for your marketing material matters for your small business and few tips that'll make a huge difference in your visibility and brand recognition . Let Your Design Do the Selling Studies have shown that when you invest in design, it invests in you. Graphic design isn't just the art of making something pretty, it's about making something appealing. No matter what your business, what you're selling, or what you're providing - when you sell yourself with the right design, you can reap the rewards. Market with ...

As the holidays draw nearer, people will be coming out in force to shop for gifts and special deals that they may not be able to get during the rest of the year. They'll be looking for the super great deals to be rolling out and searching high and low for any money saving opportunities they can find. Coupon advertising , however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store. Have a Strong Call to Action Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to you...

The holidays are quickly approaching. If you're hesitant about sending out holiday cards to your customers, prospects, vendors, partners and employees, you need to know that there's real value in doing so. Not only does it show your patrons and employees that you're thinking of them and value the relationship, but it also keeps your business top of mind. But just sending out a digital holiday card isn't good enough. It really needs to be a personalized printed card. Here are some tips for creating an effective and meaningful holiday card that'll show you truly care! 5 Reasons to Send Out Holiday Cards Professionally printed holiday cards are an ideal way to market your business in a very personal manner during the holiday season. A printed holiday business card gives you an opportunity to reconnect with customers and others you may have lost touch with. Well-designed and professionally printed holiday cards make a lasting impression on recipients. The impr...

When starting a new business, one of the most important things you can do is work on building a memorable brand . As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help build a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it...