Brand Building for Your Small Business

May 16, 2019

When starting a new business from the ground up, one of the most important things you can do is make yourself known as a company. To do this, building a memorable brand is imperative. As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build. This may begin with a good logo, but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and event your company apparel. If you are able to establish a solid brand for your small business from the very beginning, it will not only give you the professional look you want for your business, but it will also make it easier for customers to continue to recognize your company. Your number one printing company at the Lake of the Ozarks has provided a few things you can do to help build a brand that works for you and your new business.

Maintain Focus

As a new business, you will more than likely have limited resources. Building your brand can become more challenging as a small business or start-up because of budget constraints, as well as time constraints. It is important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don’t get distracted with side-thoughts and small ideas and details from within the business. Your main goal needs to be getting your customers to recognize your business and for your business to remain top of mind. You want to clearly show your customers what it is that your business does, and what you stand for. After hooking your customers’ attention, you can explain the rest, but from the start you want to show a solid point. For example, If you own a landscape company, but you also offer basic home repairs, lawn maintenance, and pool maintenance, keep the original focus on the landscaping. After you have had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable, while clearly conveying your brand's message. This will be the way customers find your business, and your name and logo will cover all promotional products and print marketing materials that you use. Make sure your business name is easy to spell and pronounce and does not confuse customers about what your company does. Keep your logo visually appealing, without being overly complicated, confusing, or distracting.

Be Consistent

After you've established a brand, be sure to use it consistently. Brand consistency is highly important to your business because brand consistency leads to familiarity, and familiarity leads to trust. As businesses grow, they tend to stray from their original brand. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for customers if your branding starts to change over time, and you can even lose potential or current customers due to this confusion. Keep continuity in your company business cards, promotional products, vinyl banners, and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!

Branding Your Business with Lake Printing

Our team of expert graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

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