The Psychology of Color in Marketing
Did you know that certain colors can invoke specific reactions in your customers? There is a lot of psychology behind how colors and influence your audience. Lake Printing is the best printing company at the Lake of the Ozarks and we have the tips and information you need to make an informed decision about your marketing materials and their color schemes. Read on to learn more! Gendered Colors While colors themselves clearly aren't gendered, there are still a lot of stereotypes attached to certain colors. For example, products that are heavily colored with pink or purple may not sell well to the male demographic. It's important to take well-established associations into account when determining your marketing color scheme so you can be as successful as possible. The Significance of Colors Red This color can create a sense of urgency, excitement, and passion. It encourages appetite, so it can be a perfect color for a restaurant or eatery. It has also...