Business Card Coatings & What They Mean for You

July 31, 2020

It’s just the texture, right? How can the paper coatings really make a huge impact on your business cards? Well, it’s partially true - it’s just paper. Business cards can be just as successful whether they are printed on glossy or on matte, but there’s something to be said for an excellent composition. When a business card is designed as a whole, from the color scheme to the paper chosen, when it all matches and works together, it can speak volumes about your company. Here at Lake Printing, we make it a priority to help you create a classy and professional piece to represent your business, and because one aspect of that is the coating on your business card - we want you to know what they all look like.

Why Does Texture Matter?

Often before someone looks at your business card they will feel it. When your card feels nice in the hand, it can catch attention and appeal to many different senses. It can be easy to overlook the texture and jump straight to the design but take a few moments while planning out your cards to really make a solid paper choice. If you aren’t sure where to start or why - here are a few things you need to know.

Finish

One aspect that may feel complicated is the finish on your business cards. It is just one more way to make a unique impression, so with a little bit of time, you can easily select something that will make an impact.

Uncoated

Just as it sounds, an uncoated card is going to be the basic, bare minimum style and cost. There is no coating or texture or finish on these cards. There are several reasons to choose an uncoated card, but one thing you must realize is that uncoated cards to get damaged faster. Aside from the cost, another reason is if you want to be able to write information on your cards.

Coated

A coated card has a special finish to them. Not only can it create an attractive look but the coating will also protect the cards from damage. The most popular types are matte, satin, or glossy, so we’re going to go a little more in-depth on them.

Matte

A matte texture may seem similar to uncoated, but it’s smoother and more elegant than just an uncoated business card. However, they are not shiny like a gloss - they have a subtle sheen only accomplished in a matte finish.

Satin

A satin business card texture will have a lower gloss level than a gloss paper, but still higher than matte. It can be a nice compromise if you aren’t sure what to choose, but it can also add a level of class.

Gloss

Glossy is just as it sounds - shiny and eye-catching! This texture is ideal if you have bright colors on your cards or if you need them to have an added protection against moisture.

Specialty Papers and Finishes

After you choose the finish, you can also choose whether you want a specialty paper for your business card. This is applied after a print piece is completed, and what you choose will depend solely on the style you want to achieve.

Soft-Touch

A soft-touch business card is the height of luxury. It feels classy, expensive, and can leave a lasting impression. It also adds another level of protection for your cards, so if you need to leave a lasting impression while also protecting the card, this could be a good choice for you.

Plastic

This is a unique trend in business cards and is an up and coming style. These cards are made from sturdy and flexible PVC plastic. It’s considered the indestructible business card and it stands up to water, wear and tear, and has a semi-gloss finish that works well with bright colors.

Printing Business Cards in Missouri

No matter where you are located, our team would be honored to help you design and print your business cards. We are located at the Lake of the Ozarks, but we service areas all around the country. We print for some huge corporations and we are proud of the business we have built. Let our business treat you with professionalism and quality as we help you represent your brand with one of the first great impressions.

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