6 Ways to Enhance the Graphic Design of Your Marketing Materials
In an era where the language of marketing is an increasingly visual one, it’s essential that your print marketing at the Lake of the Ozarks is staying up on the latest trends to work effectively. It’s simply not enough to have something eye catching if it’s not conveying the right message to your target audience. In this week’s blog, your premier printing company at the Lake of the Ozarks is going to give you 6 tips to help you make the most of your print marketing materials.
Conduct Thorough Market Research
By analyzing the market around you, you can better identify marketing techniques that may be of use to your marketing campaign. Look at your competitors. What are they doing? What type of marketing content are they publishing? How does the language of the content look? This can give you an idea of what does and doesn’t work and give you ideas on how to create compelling content, without making costly mistakes first. Learn from other and ensure you create competitive marketing that’s relative to competitors in your industry.
Create & Test Multiple Headlines/Taglines
Create several headlines/taglines that you think are solid, we recommend at least 15-20. Then, before publishing, pitch them to people you know or other team members to track how they resonate with people. This will help you gauge their effectiveness and be able to determine the best one for your marketing campaign.
Design with your Target Audience in Mind
Your brand likely has a very specific target audience in mind. A consumer that is more than likely to be interested in your product or service based on their wants/needs, demographic, etc. It’s essential that you design your marketing content with those people in mind. Find out what interests them and how you can best promote your product or service to them in an enticing way. When designing, put yourself in the position of your targeted viewer and think, “would they get this?”
Design with a Brand Style/Guideline
When designing, you’ll have a multitude of options to choose from, which can make it difficult to design a strategic and focused branded message if you’re trying to utilize all of them. Identify the brand and be sure that your content is relevant within the focus of the brand. Choose similar colors or styles that resonate with the brand you’re presenting to your audience.
Use Professional Photos
Investing in professional photos for your business’s marketing content is essential to having good graphic design. After all, many competitors will be opting for the same photos from free stock image websites, and while they can be a great beginning resource, you’ll soon discover many recycled images being used. Your product and service need to be unique for your brand and capturing that essence through quality photography can really set you apart from the crowd.
Utilize the Power of Space
Quite simply, not all space needs to be filled when it comes to good graphic design and marketing. Space can be equivalent to elegance and helps attract attention to the subject matter that you’re presenting. Cluttering space with other images can really detract from your initial message by distracting the viewer.
As the printing hub of the Midwest, Lake Printing and our team of expert designers can assist with all your print marketing needs. We utilize the latest trends and technology to stay on top of our printing game so we can better assist our clients to promote business at the Lake of the Ozarks. So, if you’re ready to elevate the graphic design of your print marketing campaign, we would love to visit with you about your vision and goals for your brand.
You Can Trust Lake Printing for Your Large & Small Print Needs