How to Create an Effective Coupon Ad!
With the ever rising costs of consumer products, coupon advertising has become more popular than ever. So popular that "couponing" is actually a regular hobby for many consumers. Even if consumers are not shopping at your establishment regularly, when they get an opportunity to save some money at your store, they are definitely going to take it. Coupon advertising, however, is not just a way to draw in the deal hunters. It is also a way an essential way to draw in new customers to your business. In this week’s blog, your print marketing hub of the Midwest is here to share some ways you can ensure that your coupons are drawing in consumers and building excitement to shop at your store!
Have a Strong Call to ActionAre you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you are trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item to your current customers to bring in friends who haven't shopped your product or services yet. Make sure your call to action is highly visible and easy to understand.
Stand Out with Visual AppealCoupons that provide full-color, eye-catching content can compel customers to read your message. Give your content the professional and stylish look it needs. Include your logo and photos of your products to intrigue consumers. Put the discounted price or percentage off next to the image of your product to really drive home the incentive and entice consumers to shop.
Use Clear and Concise TextWe all know there is nothing more frustrating than getting what we assume to be an exceptionally wonderful incentive, get all excited while shopping, have our carts full and ready to check out... only to find out that half the items in your cart are exceptions to the coupon. Often times companies who make those irritatingly tricky coupons don't disclose restrictions in an easy way to understand. Avoid a frustrated consumer and answer every concern a buyer could think of.
Determine the Value of the CouponSet a reasonable sales or revenue-based goal. This will help you decide how much money to spend on the campaign and ultimately, help you measure the results. Remember, the main goal of offering coupons is to encourage consumers to try your products or services. If what you offer is really good, then people will most likely continue to shop with you. Coupons give you the opportunity to persuade new customers to switch to your brand. Make it count!
Lake Printing, we are experts in helping you create stand out coupons that will draw in new and existing customers and will have them shopping your products and services. We have been helping retail businesses of all sizes reach and grow their client base since 1949. Over the years, we have gained a lot of knowledge and experience in effective retail marketing strategies. If you are in need of a revamp on your retail marketing materials, give us a call at 573-346-0600. We have in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!